THE INFLUENCE OF ACCOUNTING INFORMATION SYSTEMS, ONLINE-BASED MARKETPLACES AND MARKET BEHAVIOR ON BUSINESS DECISION MAKING AT THE FOURTH INDUSTRIAL REVOLUTION ERA

Authors

  • Hendar Pradhana Maranatha Christian University
  • Rapina Rapina Maranatha Christian University

Abstract

During these years, the world is entering a new age of technological advancement, which made a significant influence on business. Therefore, a change has to be made. Businesses has to broaden their horizon to welcome this new age, the age of Artificial Intelligence, on doing so, they have to start making new decisions based on this new era, collecting new information, expanding their market into the online based marketplaces which in turn opened new opportunities unbound by location.

 

Keywords: Accounting Information Systems, Online Marketplace, Market Behaviour, Decision Making

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Published

2022-04-15