CONSUMER PREFERENCES TOWARDS ONLINE SHOPPING DURING THE PANDEMIC IN AN ISLAMIC PERSPECTIVE
Abstract
During the covid-19 period, online shopping is also an effort to break the chain of transmission of Covid-19 in Indonesia. Then, create a more varied online store ecosystem according to the needs of the community. Through the internet, consumers will find it easier to find references. As a media that is often visited, social media can be one of the consumer references. Some social media provide information on what products consumers will buy. However, with this convenience, online shopping is more driven by the mere desire factor without paying attention to the need for the goods to be purchased. In addition, there are attractive advertisements, the products offered are varied, the services provided satisfy consumers and the risk is relatively small and there are price discounts that make consumers more motivated to buy goods. Until finally these purchased items become piled up, and not all items can be used and only become collectibles. Muslim should when shopping online only to meet their daily needs, but now there has been a shift in shopping activities from fulfilling needs to mere desires without being based on Islamic economic aspects. The purpose of this research is to get the best combination of attributes that consumers choose in searching for and buying goods using social media. This study uses Conjoint Analysis, which is one of the techniques in multivariate analysis that is used to understand how consumers prefer the value of a product by combining the individual benefits that exist from each product attribute.
Keywords: Customer preference, shopping, Muslim
References
Aiman, A., Handaka, A. A., & Lili, W. (2017). Analisis Preferensi Konsumen dalam Pengambilan Keputusan Membeli Produk Olahan Perikanan di Kota Tasikmalaya (Studi Kasus di Pasar Tradisional Cikurubuk, Kec. Mangkubumi). Jurnal Perikanan Dan Kelautan, 8(1), 8–18. http://jurnal.unpad.ac.id/jpk/article/view/13902
Chrysanthini, B., Sumarwan, U., & Rifin, A. (2018). Preferensi Konsumen terhadap Produk Sayuran Organik (Studi Kasus Konsumen UD Fabela-Myfarm) di Bogor Jawa Barat. MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah, 12(2), 151. https://doi.org/10.29244/mikm.12.2.151-160
Iskandar. (2010). Kualitatif. PT. Karya Grafindo Persada.
Japarianto, E. (n.d.). Sikap Relatif dan Komitmen Jangka Panjang Konsumen dalam Model Loyalitas.
Jono M. Munandar, F. (2004). Analisis Faktor Yang Mempengaruhi Preferensi Konsumen Produk Air Minum Dalam Kemasan Di Bogor. Journal of Agroindustrial Technology, 13(3).
Leverin, A., & Liljander, V. (2004). The Heart in Organizational Buying: Marketers’ Understanding of Emotions and Decision-making of Buyers Convention. Journal of Business & Industrial Marketing Management Decision International Journal of Bank Marketing Iss Journal of Product & Brand Management, 19(11), 5–14. http://dx.doi.org/10.1108/08858620410523981%5Cnhttp://dx.doi.org/10.1108/00251749610113613%5Cnhttp://dx.doi.org/10.1108/02652320610671333%5Cnhttp://dx.doi.org/10.1108/10610421111108067%5Cnwww.emeraldinsight.com/researchregister%5Cnwww.emeraldinsight.com/0
Pelzer, K., Stebbins, J. F., Prinz, F. B., Borisov, A. S., Hazendonk, P., Hayes, P. G., Abele, M., Nmr, S., York, N., Santibáñez-Mendieta, A. B., Didier, C., Inglis, K. K., Corkett, A. J., Pitcher, M. J., Zanella, M., Shin, J. F., Daniels, L. M., Rakhmatullin, A., Li, M. M., … Society, C. (2017). Keputusan pembelian berdasarkan faktor psikologis dan bauran pemesanan pt.intercom mobilindo padang. Solid State Ionics, 2(1), 1–10. http://linkinghub.elsevier.com/retrieve/pii/S0167273817305726%0Ahttp://dx.doi.org/10.1038/s41467-017-01772-1%0Ahttp://www.ing.unitn.it/~luttero/laboratoriomateriali/RietveldRefinements.pdf%0Ahttp://www.intechopen.com/books/spectroscopic-analyses-developme
Putri, N. E., & Iskandar, D. (2014). Analisis Preferensi Konsumen Dalam Penggunaan Social Messenger Di Kota Bandung Tahun 2014 (Studi Kasus : Line, Kakaotalk, Wechat, Whatsapp). Jurnal Manajemen Indonesia, 14(2), 110. https://doi.org/10.25124/jmi.v14i2.356
Rakhmawati, N. A., Permana, A. E., Reyhan, A. M., & Rafli, H. (2021). Analisa Transaksi Belanja Online Pada Masa Pandemi Covid-19. Jurnal Teknoinfo, 15(1), 32. https://doi.org/10.33365/jti.v15i1.868
Schnurr, B., Brunner-Sperdin, A., & Stokburger-Sauer, N. E. (2017). The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity. Marketing Letters, 28(2), 241–253. https://doi.org/10.1007/s11002-016-9404-3
Tan, C. N. L., Ojo, A. O., & Thurasamy, R. (2019). Determinants of green product buying decision among young consumers in Malaysia. Young Consumers, 20(2), 121–137. https://doi.org/10.1108/YC-12-2018-0898
Yuliawati, Y. (2017). Pengaruh Motivasi Dan Sikap Terhadap Loyalitas Konsumen Pada Studio Jonas Photo. Strategic : Jurnal Pendidikan Manajemen Bisnis, 16(2), 11. https://doi.org/10.17509/strategic.v16i2.7072
