THE EFFECT OF INTERNAL FACTORS AND EXTERNAL FACTORS ON STOCK PRICE OF PT. SMARTFREN TELCOM PERIOD 2018-2022

Abstract

This study aims to determine the effect of Internal Factors as measured by Current Ratio, Total Asset Turn Over, Return On Asset, Debt to Equity Ratio, Price Earning Ratio, and Price to Book Value, and External Factors as measured by Interest Rates and Inflation on Stock Prices. The research method used is descriptive verification method with classical assumption test, linear regression analysis, correlation coefficient analysis, determination coefficient analysis, t test and F test. Partial research results through the t test show that Current Ratio, Total Asset Turn Over, and Price Earning Ratio have no significant effect on Stock Prices. Return On Asset, Price to Book Value, and Interest Rates have a significant positive effect on Stock Prices. Debt to Equity Ratio has a significant negative effect on Stock Price. Inflation has a negative and insignificant effect on Stock Prices. Simultaneously through the F test shows that internal factors and external factors have a significant effect on stock prices. Internal factors and external factors affect stock prices by 98.2% while the remaining 1.8% is thought to be influenced by other variables not included in the study.