BUSINESS MODEL CANVAS IN WELLNESS INDUSTRY ON NYMPHAEA CLINIC

Authors

  • Fanny Karuna Putri aMaster’s Program in Anti-Aging Management, Faculty of Medicine andMagister Management, Faculty of Business, Maranatha Christian University Bandung, Indonesia
  • Maya Malinda bDoctoral Program in Management Science, Faculty of Business, Maranatha Christian University Bandung, Indonesia

Abstract

The evolution of the beauty and health industry has led to a growing focus on holistic well-being. This article explores the intersection of technology, natural ingredients, and consumer preferences in shaping the modern beauty landscape. It emphasizes the importance of mental health, lifestyle choices, and natural skincare solutions in enhancing both inner and outer beauty. The emergence of wellnessfocused businesses, such as clinics offering personalized consultations and treatments with natural ingredients, reflects a shift towards holistic beauty practices. Additionally, the article discusses the strategic planning tools of SWOT analysis and Business Model Canvas in developing effective business strategies. A case study of Nymphaea Clinic illustrates how these tools can be applied to analyse internal strengths and weaknesses, identify market opportunities, and address potential threats in the wellness industry. By leveraging strengths, mitigating weaknesses, and capitalizing on opportunities, businesses can navigate the competitive landscape and foster customer loyalty in the pursuit of holistic beauty and wellness.

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Published

2024-07-01

Issue

Vol. 4 No. 1 (2024): PROCEEDINGS INTERNATIONAL SEMINAR ON ACCOUNTING SOCIETY

Section

Articles