THE EFFECT FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY TO SUSTAINABILITY OF CAPITAL MARKET INVESTORS IN THE CITY OF BANDUNG

Abstract

This research aims to determine the Effect of financial literacy and fintech on the sustainability of capital market investors in the city of Bandung. The population in this research is capital market investors who have opened accounts on securities applications in Bandung City. Total 100 samples with sample determination calculations using the Taro Yamane formula. This sampling technique uses a nonprobability sampling approach, namely Purposive Sampling. The statistical analysis instrument uses validity test, reliability test, classical assumption test, multicollinearity test, heteroscedasticity test, auto correlation test, multiple linear regression analysis, coefficient of determination analysis, t test, and f test with the help of SPSS version 26 software. The research results show that financial literacy and fintech are included in the "good" category and investor sustainability in the capital market is included in the "good" category. The results of partial and simultaneous analysis of financial literacy and fintech have a significant Effect on the sustainability of capital market investors in the city of Bandung.