ANALYSIS OF ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL BEHAVIOR ON ENTREPRENEURIAL INTEREST IN GEN Z

Abstract

This study aims to determine the interest in entrepreneurship through the variables of entrepreneurial knowledge and entrepreneurial behavior in Gen Z in Aek Nabara city, Labuhanbatu Regency. This study involved 100 respondents who were selected using the Slovin formula in sampling. This research uses a quantitative approach with data collection through a google form questionnaire. The sample was taken using a purposive sampling technique because there were certain considerations, namely generation Z who had an interest in entrepreneurship. Based on the results of the description of the respondents, it was found that the age of 16-21 years was interested in entrepreneurship with agribusiness, fashion and culinary business types. The results of hypothesis testing that Gen Z has entrepreneurial knowledge and entrepreneurial behavior so that through this study the authors found that Gen Z in Aek Nabara city is Gen Z who has a positive mindset in taking entrepreneurship.