APPLICATION OF THE BUSINESS MODEL CANVAS TO BEAUTY CLINIC BUSINESSES (Study at RSa Aesthetic Clinic)

Abstract

The beauty industry in Indonesia continues to grow every year, resulting in increased competition. Moreover, awareness of the importance of having healthy skin is not only sought after by women but also by men. This situation causes more and more business people in the beauty industry to compete to be the best. For this reason, the right business strategy is needed for the RSa Aesthetic Clinic beauty clinic so that the beauty business can survive and get lots of customers. This research is qualitative research with data collection using observation, interviews and documentation. The data sources used are primary data and secondary data. The research results conclude that the RSa Aesthetic Clinic business development strategy based on BMC is to refocus on customer segments, strengthen and develop the value proposition, expand channels, maintain customer relationships and revenue streams, utilize key resources, key activities and key partnerships and streamline cost structures.