THE INFLUENCE OF DEMOCRATIC LEADERSHIP STYLE, MOTIVATION AND ORGANIZATIONAL CULTURE ON EMPLOYEE PERFORMANCE WITH LOYALTY AS MODERATION

Abstract

The era of the Industrial Revolution 5.0 or the concept of combining technology and humans, with the current changes in the production environment, has made PT POS Indonesia KCU Semarang make adjustments to further improve the performance of its employees by paying attention to the democratic leadership style, the motivation given to employees, and the organizational culture,  which encourage employee loyalty. The sampling technigue used was saturated sampling with a sample of 98 employees. Data analysis was carried out using classical assumption tests and hypothesis testing using multiple linear regression and path analysis. From the research results, democratic leadership style has a significant effect on loyalty, motivation has a significant effect on loyalty, organizational culture has no significant effect on loyalty, democratic leadership style has no significant effect on employee performance, motivation has no significant effect on employee performance, organizational culture has a significant effect on employee performance, loyalty has a significant effect on employee performance,  Democratic leadership style has a significant effect through loyalty on employee performance with a direct effect value of 0.045 and an indirect effect of 0.118, motivation has a significant effect through loyalty on employee performance, while organizational culture has no significant influence through loyalty on employee performance. For further research, it is recommended to use other intervening variables that mediate employee performance which are not yet in this research, and expand the sample size.