Nashr Hamid Abu Zayd, Myrna Nur Sakinah. The Symbolism in KFC: A Semiotic Analysis of Branding Through Peirce’s Theory. PNP [Internet]. 2025 Feb. 14 [cited 2025 Mar. 12];3(1):1-10. Available from: https://openjournal.unpam.ac.id/index.php/PNP/article/view/45729