UPAYA HUKUM TERHADAP KONSUMEN YANG MENGALAMI WANPRESTASI DALAM JUAL BELI ONLINE DI TINJAU DARI UNDANG UNDANG NOMOR 8 TAHUN 1999 TENTANG PERLINDUNGAN KONSUMEN

Abstract

ABSTRACT: The purpose of this study is to find out and analyze the forms of default experienced by consumers in buying and selling online as well as legal remedies from consumers who experience default in online buying and selling transactions. This research is classified as normative legal research using statutory and conceptual approaches. The results of this study are the forms of default experienced by consumers in buying and selling online including goods sent not according to specifications, delivery not on time, goods sent defective, and counterfeit goods. As for legal remedies that can be taken by consumers in the event of default in online buying and selling transactions, namely through litigation and nonlitigation mechanisms. The development of business law is currently growing very rapidly. In addition to technological developments as well as progress and laws must keep up with the times. In Indonesia, the term deed has begun to develop, which is called an online buying and selling transaction (ecommerce). There is a possibility that it will give rise to legal issues. In relation to consumer protection laws in Indonesia, it has been regulated in Law Number 8 of 1999 concerning Consumer Protection. E-commerce transactions make it easy for consumers to carry out sales or purchase activities of goods and services according to the customer’s needs at that time. This research will discuss how to protect consumers in e-commerce transactions in brief and how to regulate legal regulations in Indonesia related to consumer protection laws as a means of resolving legal issues related to consumers and businesses.

Keywords: breach of contract, consumer protection, UUPK