INSPIRATIONAL LEGACY: TRACES OF ENTREPRENEURSHIP INNOVATION UTHMAN BIN AFFAN IN THE MODERN ERA

Abstract

Today's world is faced with complex global phenomena. This requires entrepreneurs to be more innovative and creative in doing business globally, which is not only profit-oriented but also prioritizes ethical values in doing business. So, Uthman bin Affan comes as a figure who can fill the void. Even though it was a long time ago, the business strategy implemented by Uthman bin Affan is still relevant and can be adopted by Muslim entrepreneurs in the modern era. This article will review more about the traces of innovation and entrepreneurship of Uthman bin Affan and analyse how this legacy can be a provision to face the challenges and opportunities of today's business world. The method in this research is a literature study. The conclusion is that Uthman bin Affan is a figure who illustrates innovation and leadership in various fields, including business, military, and social. His innovations, such as the formation of the navy, codification of the Qur'an, and creative business strategies, provide lessons that are relevant in modern times. The characteristics and principles of entrepreneurship in Islam that Uthman bin Affan adhered to, such as justice, honesty, social responsibility, and service to the public good, also provided a strong foundation for his innovations. Thus, the innovative legacy and Islamic values embodied by Uthman bin Affan have significant relevance in the contemporary context, both in the fields of business, military strategy, and social affairs.

Keywords: legacy, innovation, entrepreneurship, uthman bin affan