Edukasi Strategi Pemasaran Digital Bagi Pelaku UMKM Jawara untuk Meningkatkan Daya Saing Usaha

Authors

  • Indah Pertiwi Universitas Pamulang
  • Metha Lubis Universitas Pamulang

Abstract

The Community Service activity titled "Digital Marketing Strategy Education for Jawara MSME Players to Enhance Business Competitiveness" was conducted to build the capacity of Micro, Small, and Medium Enterprise (MSME) players in navigating business competition within the digital era. Challenges faced by the partners included limited understanding of digital marketing, underutilization of social media for promotion, and suboptimal marketing strategies for reaching a broader consumer base.The activity was implemented through several stages: identifying partner needs, developing educational materials, conducting training sessions, and providing guidance on implementing digital marketing strategies. The results indicate an improvement in participants' understanding and skills regarding the use of digital platforms for marketing. Participants were able to identify digital media suited to their business characteristics, create more effective promotional content, and grasp the importance of consistency in building an online brand image.

Keywords: business competitiveness, social media, digital marketing, community service, MSMEs

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Published

2026-07-02

Issue

Vol. 6 No. 2 (2026): Pekodimas: Jurnal Pengabdian kepada Masyarakat

Section

Articles

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Copyright (c) 2026 Pekodimas : Jurnal Pengabdian Kepada Masyarakat

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