UNIVERSITY SOCIAL RESPONSIBILITY (USR): A STUDY OF TOP INDONESIAN UNIVERSITIES

Abstract

ABSTRACT

This study aimed to obtain evidence through analyzing the extent of university social responsibility by top Indonesian universities, particularly in directing the students to be socially responsible future leaders. It identified University Social Responsibility (USR) practices status among top universities in Indonesia. Furthermore, the study described the university’s consciousness about the importance of implementing social responsibility in an educational institution. The data was based on a purposive sampling of Indonesia top universities ranked by Kementerian Riset, Teknologi, dan Pendidikan Tinggi (Ministry of Research, Technology, and Higher Education). This study utilized a descriptive qualitative method by applying content analysis techniques to examine the selected universities’ websites. The ISO 26000 Social Responsibility Guidance Standard conceptually outlined the analysis. The results showed that top universities in Indonesia have directed and promoted social responsibility practices to create ethical and socially responsible scholars. The actions were related to organizational governance, human rights, labor practices, the environment, fair operating practices, consumer, community involvement and development issues. This study also revealed the importance of incorporating social responsibility concept and practice for students in creating more opportunities to engage with society.

Keywords: university, social responsibility, ISO 26000