AN ANALYSIS OF ENGLISH BORROWING WORDS IN PODOMORO HOUSING AND PROPERTY ADVERTISEMENT MAGAZINE

Abstract

Absract

This study aims at identifying and classifying types of borrowing words in Podomoro housing and Property Advertisement seeing from the features of borrowing word. Qualitative method is used to identify the finding of this analysis in the hope that the readers are conscious and aware of the process of borrowing words from English into Indonesian. The two main theories applied in this analysis are Haugen (1970, as cited in Jendra, 2012) discussing the types of borrowing words and Marcellino (1997, as cited in Setiono, 1998) retaining the borrowing word from English into Indonesian in sociolinguistics perspective. The result of this study shows that three types of the borrowing word are discovered encompassing loanwords, loan blends, and loan shifts. Hence, loanwords are found to be the most dominant type of the borrowing words occuring most of the time in every article. In addition, fourty borrowing words are thus found and identified through the process of borrowing words derived from English into Indonesian.

Keywords: Borrowing, Loanwords, Loan blends, Loan shift, Sociolinguistics perspective, Advertisements