PENGARUH CITRA MEREK, PROMOSI DAN DISTIRBUSI TERHADAP LOYALITAS KONSUMEN SEPEDA MOTOR MATIC HONDA BEAT DI DEPOK

Abstract

This study attempts to influence brand image , promotion and distribution of loyalty consumers .The population of the research is Depok resident who use motorbikes brand Honda Beat with sample as many as 100 respondents , the kind of research is explain research using a questionnaire and analysis techniques data using regression multiple .The results showed that brand image have influence it and significant of loyalty consumers. The promotion have influence and significant of loyalty consumers . Distribution  having influence positive and significantly to loyalty consumers 

Keywords: brand image , promotion , distribution , loyalty consumers