A SEMIOTIC ANALYSIS ON SYMBOL IN SELECTED HOLLYWOOD HORROR MOVIE POSTERS

Abstract

Semiotics is the academic field dedicated to the study of symbols and signs. It is a study of how meaning is created by symbols and signs. As a semiotics study this research analyzes symbols and meanings found on horror movie posters. The research method applied in this study is qualitative descriptive approach to identify, analyze, and explain the symbols and meaning found on the Hollywood Horror Movie Poster. It uses a semiotic theory of Barthes (1983). The data in the discovery and analysis section of this research were taken from 5 Hollywood poster horror films. As the analysis of this research, it was found several symbols
of each movie poster consisting of symbols in writing and visual images that are viewed from denotation, connotation and myth in each symbol.
Keyword: Semiotics, Symbols, Meaning, and Movie Poster.