ANALISIS PENGARUH KUALITAS LAYANAN ANALISIS PENGARUH KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN DAN KEPERCAYAAN PELANGGAN PADA PT AXA LIFE INSURANCE INDONESIA LOYALITAS PELANGGAN DENGAN KEPUASAN DAN KEPERCAYAAN PELANGGAN PADA PT AXA LIFE INSURANCE INDONESIA
Abstract
The purpose of this research are to know : (1) Influence of service quality (reliability, responsiveness, assurance, emphaty, tangible) to Customer Satisfaction, Trust, and Loyalty Manulife Indonesia in Surabaya. (2) Influence of Customer Satisfaction and Trust to Customer Loyalty PT Axa Life Insurance Indonesia. This research is taken 100 consumers of while data is collected by using questionnaire. Analysis technique use Structural Equation Modeling (SEM) and processed using software AMOS version 16.0. The result shows there are significant correlation between service quality to customer satisfaction, trust and not significant correlation between customer loyalty and there is significant correlation between customer satisfaction and trust to customer loyalty.
Key Words : Service quality, Customer Satisfaction, Trust, and Customer Loyalty.
References
A Model of Distributor Firm and Manufacturer Firm Working Partnershipâ€, Journal of Marketing, Vol.54, Januari, hal. 42-58.
Ferdinand, Augusty. (2015). Structural Equation Modeling. BP Undip.
Hakim, L., Sunardi, N. (2017). Determinant of leverage and it's implication on company value of real estate and property sector listing in IDX period of 2011-2015. Man in India, 97(24), pp. 131-148
Griffin, Jill. (2012). dialih bahasakan oleh Dwi Kartini Yahya. 2002 “Customer Loyalty How to Earn it, How to Keep it, Lexington Books. Singapore.
Kent, Tony & Ogenyj, Omar. (2013).
Retailing. Basingsto: Palgrave Macmillan.
Kotler, Philip and Keller, Kevin Lane. (2009). Marketing Management (13th ed). New Jersey: Upper Saddle River.
Malhotra, N.(2014). Marketing research.
Upper Saddle River: Pearson Prentice Hall. Intl.
Maslow, Abraham H. “A Theory of Human Motivationâ€, dalam Psycbologi Review. 50, July 1943, hal. 370-396.