The effect Service, Promotion to Consumer Interest
Abstract
The objectives in this study are: 1) To determine the effect of service on consumer interest in S Plus Indonesia. 2) To determine the effect of promotion on consumer interest in S Plus Indonesia. 3) To determine the effect of service and promotion together on consumer interest in S Plus Indonesia. The analysis technique used in this study is a quantitative analysis technique using statistics, the software used to support this research is the SPSS (Statistical Product and Service Solutions) version 20. The population in this study is S Plus Indonesia customers. The sampling technique used in this study is simple random sampling. With a simple random sampling technique, as many as 145 S Plus Indonesia customers were taken. The results of this study indicate that: 1) Service has an influence on consumer interest in S Plus Indonesia. 2) Promotion has an influence on consumer interest in S Plus Indonesia. 3) Services and promotions have a joint influence on consumer interest in S Plus Indonesia.
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