HUMANIS (Humanities, Management and Science Proceedings)
HUMANIS (Humanities, Management and Science Proceedings) This is intended for the General Public, Researchers and Special Lecturers Researchers in Management and Economics with ISSN No. : ISSN Print : 2746-2250 ISSN Online : 2746-4482 The focus and scope of the HUMANIS Journal are: Human Resource Management, Economics, (economics, managerial economics, international economics), Curious Management, Operations and Production Management, Financial Management, (financial management, international financial management), LAW Issuance of print and online HUMANIS (Humanities, Management and Science Proceedings) in one volume we publish 3 (three), published four months, November, Maret, Juli in accordance with SK DDII LIPI SK ISSN Print SK no. 0005.27462250/K.4/SK.ISSN/2020.10 (14 October 2020) edisi Vol.1, No.1, November 2020) , SK ISSN Online SK no. 0005.27464482 /SK.ISSN/2020.10 -27 October 2020 (edisi Vol.1, No.1,November 2020) HUMANIS (Humanities, Management and Science Proceedings) is consistent with the SK DDII LIPI which is 3 issues with 8 articles published. HUMANIS (Humanities, Management and Science Proceedings) began using the Online Journal System (OJS) in November 2020. Every author is required to submit articles to the Open Journal System (OJS) login at http://openjournal.unpam.ac.id/index.php/SNH/login Indexed By:
Open Access HUMANIS (Humanities, Management and Science Proceedings) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry. This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge. Copyright Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0. Disclaimer No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
Factors That Influence Work Discipline Of ASN BKPSDM City Of Serang
Human resource management in government organizations is greatly influenced by the performance of employees who are expected to achieve optimal performance in order to achieve organizational goals. There are several factors that influence employee work discipline in a company, namely, personality factors and environmental factors because these two things are strongly suspected to be factors that influence work discipline. This research aims to find out how much influence Personality has on Work Discipline and Work Environment on Work Discipline in ASN BKPSDM Serang City. The research method used was quantitative descriptive using the Smart PLS SEM 4 application. The population was 45 employees using a saturated sampling technique and questionnaires were distributed to 45 ASN BKPSDM Serang City. Results of the first hypothesis: personality (X1) influences work discipline (Y). The resulting P- Value value is 0.029<0.05, so it is concluded that there is an influence of personality on work discipline. Then the results of the second hypothesis: the work environment (X2) influences work discipline (Y). The resulting P-Value value is 0.026<0.05, so it is concluded that there is an influence of the work environment on work discipline. Based on the results of hypothesis testing, it can be concluded that personality variables influence work discipline variables and work environment variables influence work discipline variables. Keywords: Personality, Work Environment and Work Discipline.
Human Capital as the Key to Successful Marketing Strategy Implementation: A Human Resource Policy and Development Perspective
In the dynamic contemporary business environment, characterized by global competition and digital transformation, the successful implementation of marketing strategy is highly dependent on the quality of its on-the-ground execution. A significant gap often exists between strategy formulation and its realization, where human capital comprising employee competence, learning agility, and commitment, emerges as the primary determinant. This study aims to comprehensively analyze the strategic role of Human Resource (HR) policies and development in shaping superior human capital as the key to successful marketing strategy implementation. Using a literature review approach, this article identifies, evaluates, and synthesizes the relevant body of research to construct a conceptual framework. The analysis confirms that a close alignment between HR policies and marketing strategy objectives is fundamental. It is found that specific mechanisms such as competency-based recruitment, adaptive continuous training, performance-based reward systems, and the development of transformational leadership directly enhance motivation, digital capabilities, and employee engagement in the execution of marketing strategy. The primary implication of this study is the necessity of a paradigm shift: human capital management can no longer be viewed as a supporting operational function. Instead, it must be positioned as an integral strategic partner in the planning and execution of marketing strategies to create a sustainable and inimitable competitive advantage. Keywords: human capital, marketing strategy, HR policy, HR development, competitive advantage
Analysis of the Influence of Partner Satisfaction on Loyalty and Partnership Sustainability at PT. Telkom Akses
This study aims to analyze the influence of partner satisfaction on loyalty and the sustainability of partnerships at PT. Telkom Akses. In the context of the telecommunications industry, operational success largely depends on strategic collaborations with vendors. The research employs a quantitative approach using secondary data from the 2023 partner satisfaction survey. The study population includes all Telkom Akses partners across Indonesia, with a total of 632 partner companies as respondents. The analysis was conducted descriptively using the Customer Satisfaction Index (CSI) framework, which is based on six main dimensions: Registration, Activation, Delivery, Reconciliation, Payment, and Partner Relations. The findings indicate that the overall partner satisfaction level falls under the “satisfied” category, with a CSI score of 79.8%. The highest-rated dimension is Partner Relations, while the lowest-rated is Payment. These results suggest that improving satisfaction in specific dimensions has the potential to strengthen partner loyalty and the long-term sustainability of strategic collaborations. Keywords: Partner Satisfaction, Loyalty, Strategic Partnerships, Telecommunications, PT. Telkom Akses
Career Management Challenges Of Functional Health Workers After The Decree Of The Minister Of Religious Affairs (Kma) No. 1150 Of 2025 At The Ministry Of Religious Affairs' Primary Clinic
The Purpose Of This Study Is To Determine The Challenges Of Career Management Of Functional Positions Of Health Workers After The Decree Of The Minister Of Religious Affairs (Kma) No. 1150 Of 2025 At The Primary Clinic Of The Ministry Of Religious Affairs. The Research Method In This Study Is Descriptive Qualitative With Descriptive Analysis Methods. The Results Of This Study Show That Functional Positions Of Health Workers Still Face Challenges In The Form Of Limited Opportunities For Competency Development, Lack Of Clarity In Career Paths, And Credit Score Assessments That Are Not Yet Balanced With Workload. Therefore, Although Kma No. 1150 Of 2025 Has Been A Step Forward In Job Arrangement, Its Implementation Needs To Be Accompanied By Continuous Training Support, A Merit-Based Promotion System, And An Adaptive Mutation Mechanism So That Career Development Of Health Workers Can Run Optimally. The Results Of This Study Are Expected To Contribute To The Development Of Human Resource Management, Especially Related To The Arrangement Of Functional Positions Of Health Workers Within The Ministry Of Religious Affairs. In Addition, The Findings Of This Study Are Expected To Be The Basis For The Formulation Of Strategic Policies To Strengthen The Career System Of Health Workers And Improve The Professionalism Of Health Services At The Primary Clinic Of The Ministry Of Religious Affairs. Keywords: Career Management
The Effect Of Return On Assets And Current Ratio On Stock Prices At Pt Adaro Energy Indonesia Tbk, Period 2012-2022
The purpose of this study is to determine the effect of the Current Ratio (CR) on stock prices, as measured by examining the company's financial statements. The method used in this study is a descriptive quantitative method. The sample of this study was PT. Adaro Energy Tbk, for the period 2012-2022. The statistical analysis used in this study includes classical assumptions, multiple linear regression, and the coefficient of determination. Hypothesis testing used the t-test and F-test methods. Partially (t-test), ROA has a significant positive effect on stock prices, as evidenced by t-count = 3.683 > t-table = 2.365 and a significance value of 0.008 < 0.05. Meanwhile, CR has a negative effect on stock prices, as evidenced by t-count = -0.519 < t-table = 2.365 and a significance value of 0.620 > 0.05. Simultaneously (F-test), ROA and CR have a significant effect on stock prices. The R-squared value of the independent variables ROA and CR has a 56.9% effect on the dependent variable, Stock Price, while the remaining 43.1% is influenced by other variables not explained in this study. Keywords: Return on Assets (ROA), Earnings Per Share (EPS), and Stock Price.
Analysis Of Expedition Service Positioning Based On Consumer Perceptions Using The Multidimensional Scaling (Mds) Method
Expeditionary services are essential for consumers, the public, and online business actors, making the shipping industry increasingly competitive. In the competition between companies, each expedition service strives to highlight its unique product and service advantages. This study aims to analyze the positioning of expedition services based on consumer perceptions of service attributes using the Multidimensional Scaling (MDS) method, and to analyze the degree of similarity between expedition services based on consumer perceptions. The research uses a descriptive quantitative approach with objects consisting of JNE, SiCepat, Pos Indonesia, J&T, and TIKI. Data were collected through questionnaires from 100 respondents. The results show that the most competitive expedition services in terms of external facilities (service location, branches, and transportation) are SiCepat and J&T, as well as TIKI and Pos Indonesia, since these services occupy close positions on the two-dimensional perceptual map, indicating tight competition. The positioning similarity map also reveals that SiCepat and J&T, as well as TIKI and Pos Indonesia, have the highest similarity due to their proximity on the perceptual map. Keywords: Similarity, Multidimensional Scaling, Perceptual Map, Positioning
Literature Review of Digital Marketing Strategies in Generating FOMO: Implications for Consumer Impulsivity and Loyalty to Indomie Products
This article examines the effectiveness of Indomie's digital marketing strategy in generating fear of missing out (FOMO) and analyzes its impact on impulsive buying behavior and consumer loyalty, using an explanatory quantitative design (survey) with a population of social media users. Motivated by the urgency of understanding FOMO as a driver of consumption in the digital era (Wang & Huang, 2021; Medina et al., 2022), this study aims to test a causal model in which FOMO mediates the relationship between digital marketing (scarcity and urgency elements) and impulsivity, and the influence of impulsivity on loyalty. The results show that Indomie's digital marketing strategy is proven to be effective in triggering FOMO, which then functions as a significant mediator in driving impulsive buying (Dholakia, 2021). Furthermore, the findings indicate that FOMO-induced impulsive buying is not detrimental, but can even contribute positively to consumer loyalty, providing a new perspective on the FMCG brand loyalty paradox (Armstrong & Taylor, 2020). Theoretically, this study extends the application of FOMO theory as a predictor of impulsivity, and practically, it recommends the ethical use of FOMO strategies by maintaining product quality to convert impulsive purchases into long-term loyalty. Further studies are recommended using a longitudinal design to test the stability of post-impulse purchase loyalty. Keywords: Digital Marketing, FOMO (Fear of Missing Out), Impulsive Buying, Consumer Loyalty, Indomie, Scarcity.
Analysis Of Narrative Strategy And The Use Of Family Emotion In Marjan Syrup Ad Storytelling During Ramadan As An Effort To Build Emotional Brand Attachment
Competition for food and beverage products is very tight, especially during the month of Ramadan. Storytelling has become a crucial strategy for creating brand differentiation. Marjan Syrup advertisements consistently use strong, cinematic narratives, which are different from other seasonal ads, by emphasizing the values of togetherness and family. This research aims to: (1) Analyze the narrative structure and strategy used in the Marjan Ramadan ad. (2)Identify how the representation of family emotion is constructed in the narrative. (3) Analyze the role of this storytelling strategy in building Emotional Brand Attachment (EBA), which is measured through the dimensions of Affection, Connection, and Passion (Thomson et al., 2005). This study uses a Descriptive Qualitative approach with the Narrative Semiotic Analysis method (Roland Barthes / Vladimir Propp) applied to the Marjan Syrup Ramadan edition advertisement. The object of analysis covers denotative elements (visual, plot, characters) and connotative/myth elements (the meaning of family, warmth). Predictively, the research results show that Marjan's narrative strategy, which packages folklore or fiction with a resolution that always culminates in the moment of breaking the fast together, successfully links the brand deeply with the social myth of family warmth during Ramadan. This emotional attachment (EBA) is formed through narrative resonance that creates feelings of nostalgia (Affection), makes Marjan a symbol of tradition (Connection), and triggers annual anticipation (Passion). Storytelling based on cultural narratives and family emotion is an effective marketing communication strategy to move beyond brand awareness and achieve a strong level of brand attachment, making Marjan a top of mind and cultural icon of Ramadan. Keywords: Storytelling, Narrative Strategy, Ramadan Ad, Family Emotion, Emotional Brand Attachment (EBA), Marjan Syrup.
Resource Efficiency And Waste Reduction: A Review Of Conceptual Models Linking Green Leadership To Operational Outcomes
This systematic literature review synthesizes conceptual and theoretical models published between 2015 and 2025 that link Green Leadership (GL) to core operational sustainability outcomes: Resource Efficiency (RE) and Waste Reduction (WR). While the necessity of GL and the benefits of green operations are established, a unified framework illustrating the theoretical pathways is fragmented. Using a rigorous search strategy across Scopus and Web of Science, 65 relevant conceptual papers were analyzed using thematic coding. The findings reveal that GL primarily functions as an antecedent that influences RE and WR outcomes through two dominant mediating mechanisms: Green Process Innovation (GPI) and the implementation of Lean Green Manufacturing (LGM). A Unified Conceptual Framework is presented, clarifying that GL’s transformational and visionary dimensions are most critical for initiating these operational improvements. This review contributes to Production and Operations Management (POM) literature by consolidating fragmented theoretical models and offering a clear research agenda for future empirical testing.. Keywords: Green Leadership, Resource Efficiency, Waste Reduction, Lean Green Manufacturing
When the Repurchase Intention of Fast Food Restaurant Consumers is Influenced by Self Service Technology Quality
This research focuses on problems that occur as a result or impact of service quality that appears in the form of technology, or called Self Service Technology (SST) which has a major effect on the way customers interact with companies, with problems in increasingly busy lifestyles, multiple incomes. , and increasing household incomes, coupled with an increasing trend towards cheap, convenient, and ready-to- eat food options with minimal waiting times, has the potential to unlock future growth in the fast food sector. The aim of this research is to explore the factors influencing SST QUAL customers on customer satisfaction and customer trust on repurchase intention among fast food restaurant customers with international brands in Indonesia, namely McD, Pizza Hut, KFC, A&W and Burger King through encouraging SST QUAL with Facebook, Instagram , Twitter and Tiktok as social media used by customers. This is a development of previous studies conducted on online retail business customers in Indonesia. The contribution of this research is expected to provide information at the theoretical/scientific level of marketing management and also positive marketing strategies for users of the brands studied. This research data collection was designed using a survey method where questionnaires were distributed online, respondents were selected using a purpose sampling method among international restaurant customers in Indonesia. For analysis using factor analysis and structural equation modeling (SEM) with the smartPLS application. The findings from this study are that SST QUAL is the main driver in increasing and forming customer satisfaction and customer trust which will increase and retain customers so that they repurchase intention. Keywords: Self Service Technology Quality, Customer Satisfaction, Customer Trust, Repurchase Intention
Health and Beauty Retail Marketing Management Strategy: Guardian Case Study
This study aims to comprehensively analyze and describe the Retail Marketing Management Strategy implemented by Guardian in facing the fierce competition in the Indonesian health and beauty industry, especially amidst digital disruption. Using a qualitative approach with a Case Study method, this study focuses on an in-depth analysis of three key aspects. The results show that Guardian's strategy is based on adaptive management of the Marketing Mix (4P), seen from the expansion of exclusive and local products supported by an aggressive promotional price strategy. In addition, Guardian strives to maintain differentiation by optimizing Customer Experience ( CX ) in physical stores through an attractive store atmosphere and quality staff consultation, which cannot be offered by e-commerce platforms . A crucial point of Guardian's strategy is Omnichannel integration, where physical and digital channels (apps, e-commerce ) are synergized through services such as Click and Collect to provide a seamless and consistent shopping experience. Overall, the study concludes that Guardian's competitive advantage lies in their ability to balance the strengths of physical stores (CX) with digital capabilities (Omnichannel) as a strategic response to the dynamics of the modern retail market. Keywords: Retail Marketing Strategy, Health and Beauty, Guardian, Customer Experience , Omnichannel
B2B Marketing Strategies In Improving The Quality Of Drug Sales: Case Studies On Healthcare Providers And Pharmaceutical Manufacturers
Drug quality management is a decisive factor in the success of the modern pharmaceutical industry. In the context of Business-to-Business (B2B) marketing, product quality is not merely about meeting regulatory standards; it also serves as a core strategy for building trust, reputation, and loyalty among institutional partners. This study aims to analyze the role and influence of drug quality management on the effectiveness of B2B marketing strategies between pharmaceutical manufacturers and healthcare providers. A qualitative case-study approach was employed through in-depth interviews, observations, and analysis of quality documents. The findings indicate that integrating a GMP-based quality system with a relational marketing approach produces mutually beneficial, long-term partnerships. Practical implications show that quality-oriented B2B marketing strategies enhance competitiveness and business sustainability for Indonesia’s pharmaceutical sector. Keywords: Drug quality management, B2B marketing, pharmaceutical industry, institutional trust, GMP.
A Comprehensive Analysis Of The Aida Model In The Adem Sari Advertisement “Not Feeling Well? Sore Throat? Mouth Ulcers? Internal Heat? Cool Down With Adem Sari!”
Increasing public awareness of health has driven the development of the herbal beverage and health product industry in Indonesia. One of the health complaints frequently encountered in daily life is internal heat, which is characterized by symptoms such as mouth ulcers, dry throat, and acne. This condition is generally perceived as a form of imbalance in body heat, so people tend to seek solutions that are considered fast, practical, and safe. In this context, advertising plays an important role in constructing understanding and influencing consumer purchasing decisions. This study aims to analyze the application of the AIDA (Attention, Interest, Desire, Action) model in the Adem Sari advertisement with the slogan "Not feeling well? Sore throat? Mouth ulcers? Internal heat? Cool it down with Adem Sari!" as an effort to understand the persuasive message strategy used by the brand. The research method used is descriptive qualitative with a content analysis and semiotic approach. Data were obtained through documentation of advertising videos and supporting literature related to marketing communication theory and consumer behavior. The results of the study indicate that the advertisement successfully attracted the audience's attention through metaphorical visuals of heartburn, built interest by showing a practical product presentation process, fostered desire by highlighting the sensation of freshness through the image of a waterfall, and encouraged action through a short, clear, and memorable call to action. These findings indicate that the message structure in the advertisement is in accordance with the AIDA framework and is effective in influencing consumer perceptions and purchasing tendencies. Practically, this research can be a reference for the development of marketing communication strategies for other herbal products. Keywords: AIDA; marketing communications; advertising; herbal drinks; consumer behavior.
Sustainable Financial Management in Small Businesses: A Systematic Review of the Literature on Financing, Capital, and Success Factors from 2021 to 2025
The management of capital and financing for small businesses plays a very important role in designing financial strategies that support business sustainability in the long term. This research aims to explore the factors that influence financial management in small businesses, using a systematic literature review approach. In this research, various recent studies published between 2021 and 2025 were analyzed to uncover key elements in capital and financing management that contribute to the sustainable growth of small businesses. The review results indicate that efficient capital management, appropriate access to various funding sources, and the ability to adopt innovative and adaptive financial strategies are the main factors that mutually support and are crucial in maintaining the continuity and growth of small businesses. Furthermore, this research also identified a gap in the existing literature, which provides a significant opportunity for further research to explore the challenges and obstacles faced by small business actors in managing their finances. These findings underscore the importance of well-planned and data-based financial management to help small businesses face future challenges and design more effective and sustainable financial strategies. Thus, this research can provide deeper insights into how proper financial management can contribute to the long-term success of small businesses. Keywords: Capital Management, Small Business Financing, Sustainable Financial Strategies, Small Businesses, Financial Literacy, Financial Innovation.
Organizational Culture, Work Environment, and Discipline as Determinants of Employee Performance Through Work Motivation
This study examines the influence of organizational culture, work environment, and work discipline on employee performance through work motivation at PT Cipta Laksana Armada Selaras (V-CLAS), a coach-building company that relies heavily on human precision and productivity. Inconsistent employee performance caused by variations in motivation and discipline highlights the need to understand the motivational mechanisms that link organizational factors to performance outcomes. The research employed a quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 4.0. The results show that organizational culture, work environment, and discipline significantly increase work motivation (β = 0.312; 0.278; 0.215; p < 0.05). Work motivation also has a significant positive effect on employee performance (β = 0.402; p = 0.000). Indirect effects were confirmed, with R² values of 0.58 for work motivation and 0.65 for employee performance, indicating a moderate-to-strong model. Mediation analysis reveals partial mediation for organizational culture and discipline, and full mediation for the work environment. These findings confirm that work motivation serves as the key mechanism connecting organizational conditions to performance. Practically, the company should enhance culture, ensure a supportive work environment, and strengthen constructive discipline to improve motivation and productivity. Keywords: Organizational Culture, Work Environment, Discipline, Motivation, Employee Performance
Green Human Resource Management (GHRM) Strategies to Enhance Corporate Performance in Building a Sustainable Business
This study aims to analyze the implementation of Green Human Resource Management (GHRM) as a sustainability-oriented human resource strategy to support organizational performance in building sustainable business practices. The research employed a literature review method by examining various scientific sources, including journals, articles, and conference proceedings related to Green Human Resource Management, organizational performance, and sustainability. The findings indicate that Green Human Resource Management effectively encourages environmentally responsible employee behavior, enhances work engagement, and strengthens digital and green service innovation. Moreover, Green Human Resource Management contributes significantly to improving sustainable organizational performance in both private and public sectors. However, the effectiveness of Green Human Resource Management implementation is influenced by leadership commitment, organizational culture, and technological readiness. Therefore, Green Human Resource Management functions not only as an internal HR management practice but also as a strategic approach for balancing economic, social, and environmental goals to achieve long-term competitiveness. Keywords: Green Human Resource Management, Organizational Performance, Green Behavior, Sustainable Business.
Analysis Of Green Leadership's Impact On Operational Efficiency In Small Industrial MSMES In Indonesia: A Literature Review
This study explores the impact of green leadership on operational efficiency in small industrial MSMEs in Indonesia through a qualitative literature review. By examining existing academic works, the research identifies the key role of green leadership in enhancing organizational performance by integrating environmental sustainability into decision-making and operational practices. The findings suggest that green leadership fosters improved resource utilization, energy conservation, and innovative environmentally-friendly practices, which contribute to operational efficiency. Leaders who prioritize sustainability within MSMEs help promote responsible resource use, reduce waste, and enhance productivity, despite the resource constraints typical of small enterprises. The study further reveals that while green leadership shows promise in optimizing operational processes, challenges such as limited financial resources, technological adoption, and managerial capacity impede full implementation. In conclusion, the paper highlights the importance of green leadership in achieving both ecological and operational gains in MSMEs and recommends that policymakers and business leaders collaborate to promote sustainable practices in small-scale industries. The study provides critical insights for enhancing MSME competitiveness while addressing environmental responsibilities. Keywords: Green Leadership; Operational Efficiency; MSMEs; Sustainability; Literature Review
The Effect Of Return On Assets (Roa), Current Ratio (Cr), And Earnings Per Share (Eps) On The Share Price Of Pt. Indocement Tunggal Prakarsa Tbk For The Period 2011–2021
This study aims to determine the effect of Return On Assets (ROA), Current Ratio (CR), and Earning Per Share (EPS) on stock prices at PT Indocement Tunggal Prakarsa Tbk for the 2011–2021 period. The research method used is descriptive quantitative with secondary data obtained from the company's financial statements. Data were analyzed using classical assumption tests, multiple linear regression analysis, partial (t) tests, simultaneous (F) tests, and the coefficient of determination using SPSS version 25. The results show that partially Return On Assets (ROA) has no significant effect on stock prices, Current Ratio (CR) has a negative and significant effect, and Earning Per Share (EPS) has a positive and significant effect on stock prices. Simultaneously, ROA, CR, and EPS significantly influence the stock prices of PT Indocement Tunggal Prakarsa Tbk for the 2011– 2021 period. Keywords: Return on Assets, Current Ratio, Earnings Per Share, Stock Price
The Influence of Green Leadership on Financial Performance: A Systematic Review of the Roles of Sustainability, Green Technology, and Corporate Governance
This study systematically examines the influence of green leadership on financial performance by incorporating sustainability, green technology, and corporate governance as intervening variables. Using a systematic literature review (SLR) approach, the study synthesizes six peer-reviewed articles published between 1993 and 2024 that address green leadership, green innovation, and organizational financial outcomes. A thematic analysis was employed to identify recurring patterns linking green leadership to green innovation, organizational commitment, and energy efficiency—factors that collectively shape corporate financial performance. The review finds consistent evidence that green leadership positively affects financial performance, both directly and indirectly, through the adoption of green technologies, the implementation of sustainability practices, and the reinforcement of effective corporate governance. Green leadership promotes environmentally oriented innovation, enhances resource efficiency, and strengthens corporate reputation, all of which contribute to improved financial results. The study offers theoretical contributions by articulating how sustainability and governance dimensions integrate within green leadership frameworks, and provides practical insights for managers and organizational leaders in developing sustainable financial strategies.. Keywords: Green leadership, financial performance, green technology, corporate governance.
Role Green Leadership In Digitalizing Production And Operations Management To Realize Sustainable Development In The Industry 4.0 Era
The Industrial Revolution 4.0 is driving digitalization in production and operations management (MPO), but it is also giving rise to environmental challenges such as increased energy consumption and e-waste. This situation demands the presence of green leadership as a form of leadership capable of balancing digital efficiency with environmental sustainability. This study aims to analyze the role of green leadership in MPO digitalization to realize sustainable development. The method used is a Systematic Literature Review (SLR) with a content analysis approach of eight national and international journals from the period 2019–2025. The results show that green leadership plays a significant role in strengthening MPO digitalization. Seven of the eight studies support that green leadership encourages efficiency, innovation, and green behavior that support sustainable digital transformation. Meanwhile, one study indicates that digitalization without green leadership values can have negative ecological impacts. This research emphasizes the urgency of green leadership as a moral and strategic guide in MPO digitalization, so that the technological transformation process is not only oriented towards efficiency, but also based on sustainability in accordance with the objectives of the Sustainable Development Goals (SDGs). Keywords: Green leadership , Digitization of Production and Operation Management , Sustainable
The Effect Of Leadership Style And Work Motivation On Employee Performance At The Depok City Education Office
This study aims to examine the effect of leadership style and work motivation on employee performance at the Education Office of Depok City. A quantitative associative approach was employed, with the entire population of 63 employees included through saturated sampling (census). Data were collected using questionnaires and analyzed using descriptive statistics, simple and multiple linear regression, ????-tests, ????- tests, as well as correlation and determination coefficient analyses with SPSS version 25. The results indicate that leadership style (????1) has a significant positive effect on employee performance (????), with ???? = 9.960 > ???????????????????????? 1.98698 and a significance level of 0.000 < 0.05, leading to the rejection of ????1 and acceptanceof ????1. Work motivation (???? ) also significantly influences employee performance, with ???? = 8.785 >???????????????????????? 1.98698 and a significance level of 0.000 < 0.05, resulting in the rejection of ????2 and acceptance of ????2 Furthermore, the simultaneous effect of leadership style and work motivation on employee performance is significant, as shown by ???? = 59.586 > ???????????????????????? 3.10 and a significance level of 0.000 < 0.05, leading to the rejection of ????3 and acceptance of ????3. In conclusion, improving employee performance at the Education Office of Depok City can be achieved through effective leadership and enhanced work motivation. Keyword: Leadership Style, Work Motivation, Employee Performance
Implementation of Green HRM and Ethical Talent Development in the Automotive After-Sales Sector in Indonesia: A Step Toward Environmentally Friendly Production and Integrity-Based Human Resources
This study aims to examine the implementation of Green Human Resource Management (Green HRM) and ethical talent development in Indonesia’s automotive after-sales sector as a strategic response to the growing demand for environmentally responsible business practices. The main problem identified is the lack of alignment between environmental awareness and employee integrity in operational activities. The study uses a qualitative descriptive method with case studies in several major automotive service centers as data objects. The analysis explores how Green HRM practices, including eco-oriented recruitment, green training, and sustainable performance evaluation, integrate with ethical principles in talent development. The results show that this integration enhances environmental performance, operational efficiency, and employee commitment, while strengthening corporate reputation and customer trust. Data were obtained through interviews and document analysis conducted in selected automotive service centers to support the qualitative findings The study concludes that implementing Green HRM with ethical values is an effective solution for building a sustainable and integrity-based human resource system in the automotive after-sales industry. Keywords: after-sales service; automotive industry; ethical talent development; Green HRM; sustainability.
Harjo Nakulo Muhammad Ramadhan Putra Wika Roos
Effectiveness Strategy Branding PT Intervisual In Improving Consumer Trust
This study aims to analyze the effectiveness of PT Intervisual's branding strategy in enhancing consumer trust. PT Intervisual is a company operating in the contracting and interior design sector, facing increasingly intense competition within the industry. This research employs a quantitative approach to measure how various elements of the company's branding strategy influence consumer perceptions and trust. Data were collected through questionnaires distributed to 30 consumers who have been clients of PT Intervisual within the past three years. The measured variables include brand awareness, perceived quality, brand identity, brand loyalty, and three key aspects of consumer trust: trust in service quality, company credibility, and company commitment. The findings indicate that PT Intervisual's branding strategy is effective, demonstrated by high scores in brand awareness (4.0), perceived quality (4.1), brand identity (3.8), brand loyalty (3.6), trust in service quality (4.2), and trust in both company credibility and commitment (4.0 each). This study concludes that a strong and consistent branding strategy plays a crucial role in establishing and maintaining consumer trust. By enhancing loyalty programs, continuously improving service quality, and strengthening brand identity, PT Intervisual can strengthen its market position and achieve sustainable long-term growth. Keywords: Branding, Branding Strategy, Consumer Trust, PT Intervisual , Interior Design, Contractor.
Sustainable Organizational Performance in Healthcare: A Literature Review
The purpose of this research is to explain the variables that influence Sustainable Organizational Performance (SOP) in health services. Performance assessment plays a crucial role in ensuring the delivery of high-quality healthcare services. The concept of Sustainable Organizational Performance (SOP) integrates environmental, social, and economic dimensions of performance, aligning with the Triple Bottom Line (TBL) framework. Using the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) method, database searches were conducted through Google Scholar, Science Direct, and PubMed with the keywords “Sustainable Organizational Performance,” “Sustainability Performance,” and “Sustainability Organizational.” From a total of 4,022,675 journals identified, screening based on inclusion and exclusion criteria resulted in 36 relevant studies. These studies revealed 64 variables influencing SOP. The research highlights ten key variables that most significantly impact SOP in health services: outcome, leadership, culture, innovation, human resource management, knowledge management, strategy, organization, evaluation, and competitiveness. These variables interact dynamically, emphasizing their collective importance in achieving sustainable performance within healthcare organizations. Keywords: sustainable organizational performance, sustainability performance, organizational performance, knowledge management.
Analysis Of Compensation And Benefits On Employee Work Motivation
Ensuring that a company remains sustainable and continues to grow is not an easy task for both capital owners and management as those responsible for operational activities. The proper application of management science does not universally apply to all business sectors due to the interconnectedness of various managerial factors that create complexity. In reality, many companies compete to obtain significant profits but fail to adhere to proper management norms. Employees are no longer viewed as valuable assets essential to the company’s sustainability, but rather as passive objects that must tolerate unfavorable corporate policies. Cost‑cutting practices often justified by portraying the company’s financial condition as unstable are used to force employees to refrain from demanding rights such as compensation and benefits clearly stipulated in employment agreements. In the short term, a company may still achieve substantial profit, but the removal of compensation and benefits which are employees’ lawful rights directly reduces employee motivation. High employee turnover and increasing cases of asset loss are indicators of employee discomfort and a form of protest against harmful corporate policies. Fortunately, not all companies operate in this manner. Many continue to respect employee rights regarding compensation and benefits, and some even provide them beyond the regulatory minimums, such as wages above provincial and regional minimum wage standards. These employers recognize that employees are not merely labor providers but key contributors to the company’s growth. To address these issues, the authors present a comprehensive scientific analysis. This study employs a normative approach using primary data from literature sources, including statutory regulations, management theories, and expert opinions, supported by secondary data from various printed and digital sources. The study concludes that the provision of compensation and benefits significantly increases employee motivation, which subsequently boosts individual productivity and overall organizational growth. Keywords: Compensation, Benefits, Work Motivation, Productivity.
Analysis Of Alfagift's Marketing Strategy Using The Swot Method At Pt Global Loyalty Indonesia
This study aims to analyze the marketing strategy of PT Global Loyalty Indonesia (GLI) using the SWOT method. PT GLI is a company that focuses on developing Customer Relationship Management (CRM) solutions and e-commerce applications for customers and brand partners in Indonesia. Through a descriptive qualitative approach, this study evaluates the company's internal and external factors to formulate competitive strategies relevant to the dynamics of the digital e-grocery industry. The analysis results show an IFAS score of 1.9 (the company is in a fairly strong internal position) and an EFAS score of 1.35 (indicating a positive external environment but requiring caution). PT GLI is positioned in Quadrant I (Aggressive). The recommended strategy is the SO strategy, which involves optimizing an extensive store network with digital integration, offering quality products at competitive prices online, utilizing loyalty programs to increase digital customer retention, simplifying the shopping process with the latest digital technology, and taking advantage of online shopping trends and public digital awareness. Keywords: E-Grocery; Marketing Strategy; SWOT Method
The Influence of Human Resource Management through Ethical Leadership, Organizational Commitment, and Ethical Culture on Corporate Social Responsibility at PT Hack Claro Indonesia
This study aims to analyze the influence of ethical leadership, organizational commitment, and ethical culture on corporate social responsibility (CSR) through human resource management (HRM) at PT Hack Claro Indonesia, a company operating in the Food and Beverage (F&B) sector. The research is motivated by the growing need to integrate ethical values into HRM practices to promote business sustainability and social responsibility, particularly in developing countries like Indonesia. Using a quantitative explanatory research design, data were collected from 150 permanent employees through structured questionnaires and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that ethical leadership, organizational commitment, and ethical culture have positive and significant effects on HRM, while HRM itself significantly enhances CSR performance. Furthermore, HRM mediates the relationship between organizational ethics and CSR, demonstrating that ethical HR practices serve as a strategic bridge linking internal moral values to external social responsibility. These findings contribute to the development of the Integrative CSR–HRM Framework by empirically validating HRM’s mediating role. Practically, the study highlights that implementing ethical and sustainable HRM practices can strengthen CSR initiatives, improve organizational integrity, and support long-term corporate sustainability in the F&B sector. Keywords: Ethical Leadership, Organizational Commitment, Ethical Culture, Human Resource Management, Corporate Social Responsibility, PLS-SEM
Formulation of BYD Marketing Strategy Based on SWOT Analysis in the Midst of Modern Manufacturing Competition
This study analyzes the application of SWOT, strengthened by IFAS and EFAS, in the formulation of BYD's marketing strategy in the midst of modern manufacturing competition. The purpose of the research is to identify internal and external factors that affect BYD's competitiveness as a global electric vehicle manufacturer. With a qualitative descriptive approach and data sources in the form of annual reports, industry publications, and academic literature, the results show that BYD has strengths in battery technology, supply chain integration, and production capacity, while its weaknesses include market dependency and brand image challenges. Opportunities stem from rising demand for electric vehicles and policy support, while threats arise from global competition as well as fluctuations in regulations and raw material prices. The study confirms that SWOT analysis helps BYD formulate strategies that focus on technological innovation, brand strengthening, and international market expansion. Keywords: BYD; Marketing Strategy; SWOT analysis; IFAS; EFAS; Modern Manufacturing Industry
Analysis in the Formulation of Alfamart's Marketing Strategy in Modern Retail Competition
This study examines the application of SWOT analysis in the development of Alfamart's marketing strategy in the midst of fierce competition in Indonesia's modern retail industry which is strengthened by IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary). The research aims to identify internal capabilities as well as external environmental factors that affect Alfamart's competitive position. With a qualitative descriptive approach, data is obtained through annual reports, industry publications, and academic literature. The results of the analysis show that Alfamart's main strengths lie in its customer accessibility and integrated distribution network, while its weaknesses include reduced differentiation and low technological innovation compared to competitors. Opportunities arise from the expansion of digital platforms and the increasing use of non-cash transactions, while threats come from the aggressive expansion of competitors as well as changes in consumer lifestyles. The research findings confirm that the SWOT analysis allows Alfamart to develop a marketing strategy that focuses on improving digitalization, customer experience, and product variety management. Keywords: Alfamart; Marketing Strategy; Retail Competition; SWOT analysis; Customer Experience.
Analysis of Service Quality on Customer Satisfaction and Loyalty at Pertamina Gas Stations (A Study at SPBU 34-15405 Ciputat)
This study examines the influence of service quality on customer satisfaction and customer loyalty at a Pertamina gas station (34-15405) in Ciputat. Using a quantitative approach, data were collected from 30 respondents through a structured questionnaire and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). All measurement indicators demonstrated strong validity and reliability, with outer loadings above 0.70 and satisfactory values of Cronbach’s Alpha, Composite Reliability, and Average Variance Extracted. The structural model shows that service quality has a significant positive effect on customer satisfaction (β = 0.804; p < 0.001) and customer loyalty (β = 0.686; p < 0.001). The model explains 64.6% of the variance in customer satisfaction and 47.0% in customer loyalty. These findings indicate that consistent operational performance, transaction accuracy, clarity of information, and staff responsiveness are key drivers of customer satisfaction, which subsequently contributes to loyalty formation. However, customer loyalty still appears to be influenced by external factors such as location convenience and competing promotions. The study concludes that enhancing service quality remains crucial for strengthening customer satisfaction and establishing sustainable customer loyalty in the fuel retail service sector. Keywords: Service Quality, Customer Satisfaction, Customer Loyalty, Pertamina Gas Station.
Competitive Analysis Teh Botol Sosro In Indonesia’s Ready To Drink Beverage Market
.This study aims to analyze the strategic position of Teh Botol Sosro in facing the competitive dynamics of the ready to drink beverage industry in Indonesia using the SWOT analysis approach. The research data were obtained through the identification of internal and external factors influencing the company’s performance, which were then processed using the IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) matrices. The results of the analysis show that the total IFAS score is 2.9, indicating that the company’s internal strengths are relatively strong, while the EFAS score of 3.1 demonstrates that the company has significant external opportunities. This position places Teh Botol Sosro in Quadrant I of the SWOT Cartesian diagram, representing an aggressive or growth-oriented strategy. This condition implies that the company is in a favorable situation to expand its market, strengthen brand image, and enhance product innovation. Therefore, the appropriate strategy for Teh Botol Sosro is to leverage its strong brand and customer loyalty to reinforce its competitive advantage and respond to the growing trend of healthy beverage consumption in the market. Keywords: Teh Botol Sosro, SWOT, IFAS, EFAS, aggressive strategy, strategic positioning analysis
Analysis Of Marketing Strategy In Bsd City
This study analyzes the marketing strategy of BSD City, one of Indonesia’s largest smart-city–based integrated township developments by Sinar Mas Land. Using SWOT and PESTEL approaches, the research examines strategic factors influencing BSD City’s competitive positioning. The results show that BSD City possesses strong internal capabilities—large-scale land bank, strong brand image, and integrated green-smart city facilities—combined with opportunities driven by rising demand for sustainable housing, digital transformation, and economic growth. BSD City is positioned in the aggressive strategy quadrant, indicating that expansion, innovation, and sustainability-driven development are the most suitable strategies. Keywords: SWOT, PESTEL, smart city, marketing strategy
The Prospects of Central Pertamina Hospital MIS-AI Based in Indonesia 2030 Onwards
The development of Artificial Intelligence (AI) technology and Hospital Management Information Systems (HMI) offers significant opportunities to revolutionize healthcare services in Indonesia. This paper aims to explore the prospects for implementing AI-based MIS in Indonesian hospitals post-2030, using a qualitative approach through literature studies, semi-structured interviews, and trend analysis. The results show that although most major hospitals worldwide have begun to adopt digital systems, the use of AI is still limited and faces challenges such as infrastructure, limited human resources, and the absence of specific regulations governing AI in the healthcare sector. However, with the support of national policies, collaboration between stakeholders, and investment in technology and education, the transformation towards an intelligent and integrated MIS-AI system has the potential to be realized starting in 2030. The investigation also included interviews with specialist doctors, Ministry of Health officials, hospital IT experts, Health Tech CEOs, and academics and researchers. This paper recommends the need for a national roadmap and strengthening of national infrastructure, human resources, and the hospital digital ecosystem to welcome the era of smart hospitals in Indonesia. The results of the investigation concluded that the Type A Pertamina Central Hospital (RSPP) is capable of meeting the challenge of becoming an AI- and SIM- based hospital by 2030. Keyword: Hospital, Management Information System, Artificial Intelligence, Digital Transformation, Indonesia 2030.
The Power of Rhetoric in Green HRM and Ethical Talent Development: Engaging Generation Z for Suistainable Success
This study explores the strategic role of rhetoric in enhancing Green Human Resource Management (GHRM) practices and ethical talent development to effectively engage Generation Z in achieving sustainable organizational success. Using a systematic literature review of twelve journal articles published within the last five years, this research synthesizes key theoretical perspectives related to rhetorical communication, green HR practices, ethical talent development, and the work values of Generation Z. The findings demonstrate that rhetoric in the form of ethos, pathos, and logos serves as a persuasive instrument that shapes perceptions, builds trust, and strengthens commitment toward environmental and ethical values. Effective rhetorical strategies enable leaders to align employee motivation with the organization’s sustainability agenda. Given Gen Z’s preference for transparency, social responsibility, and meaningful work, rhetorical communication becomes essential in fostering engagement and long-term participation in green initiatives. The study concludes that integrating rhetoric into HRM practices reinforces employee engagement, supports ethical workplace culture, and accelerates the adoption of sustainable initiatives across organization. Keywords: The Power of Rhetoric In Green HRM And Ethical Talent Development: Engaging Generation Z For Sustainable Success
Integration of Project Planning, Virtual Team Development, and Leadership to Support Technology Innovation Downstreaming at PT Teknologi Gotong Royong (GORO): A Literature Review
This study aims to analyze how the integration of project planning, virtual team development, and leadership in encouraging the downstreaming of technology innovation (HIT) at PT Teknologi Gotong Royong (GORO). The method used is a Systematic Literature Review (SLR) of eight scientific journals published during the 2020–2025 period, focusing on project management, digital technology, and leadership integration. The findings confirm that the success of innovation downstreaming at GORO is critically dependent on the synergy of these three factors. Project planning leveraging digital technology and Artificial Intelligence (AI) enhances the efficiency of communication and decision-making. Virtual team development enables crucial cross-location collaboration, although it is constrained by issues like low digital literacy and inadequate infrastructure. Furthermore, adaptive and transformational leadership is proven capable of enhancing creativity, mitigating resistance to change, and strengthening the effective implementation of innovation projects. The study concludes that successful technology innovation downstreaming requires a strategic combination of technological innovation, continuous improvement of human resource digital competency, and visionary, adaptive leadership. Key recommendations include increasing digital training, strengthening technological infrastructure, and accelerating the regulation and standardization of innovative products to boost national competitiveness. Keywords: Project Planning, Virtual Teams, Leadership, Technology Innovation Downstreaming, Artificial Intelligence
Integration Corporate Social Responsibility (CSR) And Green Human Resource Management (Hrm) In A Literature Synthesis Towards Optimal Sustainable Performance
This study aims to explore and synthesize the relationship between Green Human Resource Management Corporate Social Responsibility (CSR) and (Green HRM) practices and their impact on organizational sustainability performance. The growing awareness of environmental and social issues requires companies to focus not only on economic profitability but also on long-term responsibility. Although CSR and Green HRM are often discussed separately, their integration offers significant synergistic potential for achieving optimal sustainable performance. Using a normative-exploratory qualitative literature study approach, this study analyzes and consolidates findings from various reputable international journal articles. The primary focus of the analysis is to identify conceptual intersections, effective integration mechanisms, and a theoretical model that illustrates how aligning internal policies (Green HRM) with external responsibility (CSR) can generate added value for an organization. The synthesis results indicate that effective integration creates a holistic corporate culture, where employees are not only environmentally conscious internally but also become ambassadors of the company's sustainability values in the broader community. Normatively, this study recommendations an integrated framework that serves as a strategic guide for practitioners and policymakers in designing coherent and impactful sustainability initiatives. This research contributes to the literature by providing a comprehensive understanding of the synergy between CSR and Green HRM as key drivers of optimal sustainable performance. Keywords: Green HRM; Corporate Social Responsibility (CSR); Sustainable Performance; Literature Synthesis; Green Human Resource Management
Sustainable Human Resource Management: The Interconnection between Green HRM, Ethics, and Talent Development in Enhancing Organizational Impact
: This study explores the interconnection between Green Human Resource Management (Green HRM), ethics, and ethical talent development in achieving sustainable organizational impact. In the era of global sustainability challenges, organizations are increasingly required to align economic performance with environmental and social responsibility. Through a qualitative literature review, this study synthesizes findings from previous research on sustainable human resource management to understand how Green HRM and ethical principles can be integrated into talent management practices. The results indicate that Green HRM initiatives—such as eco-friendly recruitment, green training, and environmentally oriented performance appraisal—contribute significantly to shaping pro-environmental employee behavior and strengthening organizational culture. Ethical leadership and value-based talent development further enhance this relationship by embedding moral awareness and social responsibility within human capital strategies. The integration of these dimensions not only improves organizational legitimacy and employee engagement but also supports the realization of long-term sustainability goals. The study contributes theoretically by linking Green HRM with ethical frameworks and talent development concepts, and practically by offering a model for organizations to create sustainable competitive advantages through ethical and environmentally responsible HR practices. Keywords: Green HRM, Ethics, Talent Development, Sustainability, Organizational Impact
Marketing Strategy Analysis of FILMA Cooking Oil Products (PT Sinar Mas Agro Resources & Technology Tbk) Using the SWOT Method
This study aims to analyze the marketing strategy of Filma cooking oil, produced by PT SMART Tbk, using a SWOT analysis approach supplemented by IFAS and EFAS calculations. Increasing competition in the national cooking oil industry requires companies to strengthen marketing strategies based on internal strengths and market opportunities. The results indicate that Filma falls into the aggressive strategy quadrant (Growth Strategy) with an IFAS score of 1.35 and an EFAS score of 1.20. Recommended strategies focus on market penetration, quality differentiation, digital marketing intensification, and distribution network expansion. Keywords: EFAS, IFAS, Filma, Marketing Strategy, PT SMART Tbk, SWOT.
The Role Of Artificial Intelligence - Ai In Tokopedia's Digital Marketing System Towards 2030
. The development of digital technology towards 2030 positions Artificial Intelligence as a core element in building a more effective, measurable, and adaptive digital marketing system. Although various studies have discussed the application of AI in e-commerce, comprehensive studies focusing on the integration of AI in Tokopedia's digital marketing system as Indonesia's largest platform remain limited, thereby creating a research gap in the context of data-based marketing strategies. This research aims to deeply analyze the role of AI in strengthening Tokopedia's digital marketing system, identify implementation forms that deliver significant impact, and examine the strategic challenges faced towards 2030. The research method employs a literature study with a descriptive qualitative approach based on scientific publications, industry reports, and relevant supporting data. The results indicate that AI makes a substantial contribution to enhancing content personalization, consumer segmentation accuracy, customer behavior prediction, and marketing campaign optimization through machine learning, natural language processing, predictive analytics, and automated advertising. AI technology also bolsters transaction security via fraud detection and improves marketing process efficiency by reducing customer acquisition costs. This integration fosters the development of a more responsive, secure, and sustainable AI-driven digital commerce ecosystem for Tokopedia. Nevertheless, several key challenges persist, including data quality and integrity, privacy and regulatory issues, digital human resource readiness, and substantial technology investment requirements. This research offers academic contributions in the form of a conceptual framework that can serve as a foundation for subsequent empirical studies, as well as a reference for developing AI-based digital marketing strategies on Indonesian e-commerce platforms. Thus, this study reinforces the urgency of AI adoption as the foundation for Tokopedia's competitive advantage towards 2030. Keywords: Artificial Intelligence; Digital Marketing; Digital Transformation; Tokopedia; E-commerce.
The Role Of Information Systems In Strategic Decision-Making In The Beauty Industry
This study aims to analyze the role of Information Systems (IS) in supporting strategic decision-making and enhancing the competitiveness of the cosmetics industry in Indonesia and China. In an increasingly competitive global environment, the use of information technology has become a critical factor that determines a company’s ability to respond to market dynamics. This study also highlights the disparity in digital maturity between the two countries, which affects the competitive position of their respective cosmetic brands. By employing a descriptive qualitative approach and secondary quantitative data analysis, this study synthesizes findings from journals and industry reports to provide a comprehensive understanding of the role of IS in supporting business strategies. This synthesis helps explain how technology can enhance decision-making processes and operational efficiency. In China, brands such as Skintific and Pinkflash demonstrate that the use of big data analytics and artificial intelligence (AI) provides significant advantages. Skintific, for instance, utilizes algorithms to analyze consumer preferences and predict market trends, enabling the company to develop more targeted products. The use of such technologies has even increased operational efficiency by up to 30%, emphasizing that investments in IS can generate substantial strategic impact. Conversely, Indonesian brands such as Wardah and Somethinc still rely on traditional CRM systems. Although they experience approximately 15% efficiency improvements, the potential for advanced technologies such as predictive analytics remains underutilized. The lack of IS integration and limited use of deep data analytics make Indonesian companies slower in innovation compared to Chinese brands. The main challenge for Indonesian companies lies in the limited skills of human resources in data analytics and information technology. Stronger IS integration, strategic use of data, and improved digital competence are essential factors for enhancing innovation and competitiveness. In conclusion, increasing IS adoption, strengthening analytical capabilities, and developing human resources are crucial steps for the Indonesian cosmetics industry to compete and grow in the global market. Keywords: Artificial Intelligence; Big Data Analytics; Competitive Advantage; Cosmetics Industry; Information Systems
Opportunities And Challenges of Digital Supply Chains in the Agriculture Industry
. This research analyzes the opportunities and challenges in the digitalization of Indonesia's agricultural supply chain system, focusing on the role of key technologies such as the Internet of Things (IoT), big data, Artificial Intelligence (AI), and blockchain. Indonesia's agricultural sector, which is strategic for food security, is still hampered by traditional supply chain practices characterized by limited access to information, low distribution efficiency, and lack of transparency. Various literature studies underscore the potential of digital technologies, including the concepts of smart farming and precision agriculture, in improving production accuracy, reducing operational costs, and strengthening farmers' competitiveness. Specifically, blockchain offers solutions to improve product traceability and build consumer trust. This study uses a descriptive qualitative approach through a literature review of national and international journals published between 2021 and 2025. The analysis is carried out by identifying the opportunities, challenges, and strategic implications of digitalization. The results of the study found that the key opportunities of digitalization include improving production efficiency, logistics optimization, AI-based demand prediction, and transaction transparency. However, digitalization also faces major challenges such as limited digital infrastructure, low technological literacy among farmers, high initial investment costs, and data security and standardization issues. The results of the study emphasized that the digitalization of the supply chain has significant potential to strengthen food security and improve the welfare of farmers. The successful implementation of digitalization is highly dependent on regulatory support, digital capacity building of agricultural actors, and cross-stakeholder collaboration to create an inclusive and sustainable digital agriculture ecosystem. Keywords: Digital Supply Chain, Agriculture, Opportunities, Challenges, Digital Transformation
Segari’s E-Grocer Model: Optimizing Farmer And Consumer Benefits Through Digital Transformation
. Digital transformation in Indonesia’s agribusiness sector offers substantial opportunities to resolve persistent structural inefficiencies, especially those arising from elongated supply chains that depress farm-gate prices while inflating consumer costs. Segari’s e-grocer model represents a technological innovation that streamlines distribution through a platform-to-consumer architecture supported by digital infrastructure and dark store fulfillment. This study provides a comprehensive assessment of how Segari’s business model enhances farmers’ economic outcomes and creates value for consumers within a digitized food supply chain environment. A Systematic Literature Review (SLR) was conducted on publications from 2019 to 2025 using Google Scholar, Scopus, ScienceDirect, SINTA, and Portal Garuda. Ten DOI-indexed articles met the inclusion criteria after sequential screening of titles, abstracts, and full texts. Data were analyzed through thematic extraction, conceptual categorization, and narrative synthesis guided by PRISMA protocols to ensure methodological rigor and transparency.The review finds that Segari’s disintermediation mechanism enables farmers to secure 15–30% higher selling prices, access more stable urban markets, and utilize data-driven feedback for quality improvement. Consumers benefit from superior product freshness, competitive pricing, and enhanced service reliability enabled by real-time tracking and technology-supported logistics. Furthermore, the adoption of digital traceability strengthens consumer confidence and reinforces Segari’s ethical value proposition. Nevertheless, challenges persist, including limited farmer digital literacy, inadequate cold-chain systems, and the need for deeper multi-stakeholder collaboration to support scalability and long-term resilience.Overall, the study concludes that Segari demonstrates an effective integration of digital tools capable of simultaneously generating economic and social value within Indonesia’s agribusiness ecosystem. The findings underscore the role of e-grocers as a critical component of future food supply chains that are more efficient, inclusive, and sustainable. Keywords: Segari E-grocer; Digital Transformation; Agricultural Supply Chain; Farmer Profit Optimization; Consumer Satisfaction; Digital Agribusiness
Supply Chain E-Commerce Through Predictive Analytics: A Conceptual Review With Tokopedia As An Illustrative Case
The rapid expansion of Indonesia’s e-commerce sector has intensified the need for supply chain systems that are more accurate, adaptive, and data-driven. As competition grows, companies increasingly rely on digital tools to manage uncertainty and support faster operational decisions. This conceptual paper examines how predictive analytics could influence Indonesia’s e-commerce supply chain landscape, using Tokopedia only as a contextual reference. Drawing from a narrative review of recent literature on predictive analytics, digital supply chain transformation, and the Technology Acceptance Model (TAM), the study identifies several pathways through which data-driven prediction can strengthen operational performance. The review highlights that predictive analytics enhances demand forecasting accuracy, improves inventory synchronization, and supports more efficient logistics coordination. Insights from TAM further suggest that user acceptance of advanced analytics tools is influenced by perceived usefulness, perceived ease of use, and an organization’s overall digital readiness. Methodologically, this paper synthesizes existing scholarly work published within the past five years to build a theoretical understanding without collecting primary data. The conceptual findings underline the potential of predictive analytics to support more resilient and responsive e-commerce operations. The paper concludes by outlining theoretical implications, proposing managerial considerations for digital adoption, and recommending future empirical studies to validate the conceptual propositions presented. Keywords: Big Data Analytics; Digital Transformation; Predictive Supply Chain; Platform-Based Commerce; User Acceptance
Operational Efficiency Of Branz Mega Kuningan Apartment Based On A Property Management Information System (PMIS)
Apartment residences currently face increasing demand for efficiency, transparency, and responsiveness in their operations. Traditional approaches, which are often manual or fragmented, frequently lead to delays in maintenance response, billing errors, poor record-keeping, and low resident satisfaction. This research proposes the design and implementation of a Property Management Information System (PMIS) tailored to apartment operational needs. The system integrates modules for resident profile management, facility and maintenance scheduling, billing and payment processing, complaint and request tracking, and an analytical reporting dashboard. This study aims to evaluate the operational efficiency of BRANZ Mega Kuningan Apartment following the implementation of the Property Management Information System (PMIS). The main focus of the research is to analyze the PMIS's impact on facility maintenance management, security, resident complaint management, and resource allocation. The method employed in this study is descriptive qualitative with data collection techniques through literature review, documentation, and SWOT analysis. The literature review was conducted to understand the theories and concepts related to PMIS and operational efficiency. Documentation was used to collect secondary data on the operational processes and PMIS implementation in the apartment. The SWOT analysis was performed to identify the strengths, weaknesses, opportunities, and threats in operational management post-PMIS implementation. The research findings indicate that the PMIS implementation has improved operational efficiency, with increases in maintenance response speed, reduction in facility downtime, and improved resident satisfaction. However, challenges exist regarding system integration and the need for advanced staff training. This study suggests the necessity of periodic evaluation and user capacity building to optimize the benefits of the PMIS. Keywords: Property Management Information System; Apartment Operations; Facility Maintenance; Billing & Payment System and others.
Business Transformation Through Iot And Blockchain Technology: Opportunities And Challenges Of Innovation At Adidas
The rapid transformation of the global fashion industry, driven by consumer demands for personalization, transparency, and phygital experiences, has positioned Internet of Things (IoT) and Blockchain as critical technologies for future competitiveness. This study examines how the integration of IoT and Blockchain can support Adidas in optimizing innovation, operational efficiency, and customer engagement. Using a descriptive qualitative method and library research approach, this paper analyzes international journals, industry reports, and corporate publications to evaluate the opportunities and challenges associated with these technologies. Findings reveal that IoT enables real-time data collection across manufacturing, supply chain, retail operations, and smart products, while Blockchain ensures data integrity, traceability, authenticity verification, and secure digital ownership. The synergy of both technologies creates new innovation models, such as adaptive product design, decentralized supply chain transparency, phygital assets, and Web3-based customer ecosystems. However, implementation barriers persist, including high investment costs, cybersecurity vulnerabilities, integration complexity, data validation issues, and regulatory uncertainty. This study concludes that strategic investments, cross-industry collaboration, enhanced security standards, and phased implementation strategies are essential for maximizing the value of IoT–Blockchain integration. The results contribute to a deeper understanding of digital transformation pathways for global fashion companies and offer recommendations that support Adidas in achieving sustainable and data-driven innovation. Keywords: Internet of Things (IoT); Blockchain; Adidas; Digital Transformation; Supply Chain Transparency; Phygital; Web3; Smart Products; NFTs; Industry 4.0.
Business Actors’ Perceptions Of The Use Of Digital Platforms For Business Development In East Ciputat District
. This study aims to analyze in depth the perceptions of business actors regarding the use of digital platforms for business development among MSMEs in East Ciputat District, grounded in the increasing importance of digital transformation highlighted in the literature, particularly through the Technology Acceptance Model and the Diffusion of Innovation framework, which emphasize perceived usefulness, perceived ease of use, and organizational readiness as key determinants of technology adoption, therefore employing a qualitative descriptive approach through in-depth interviews, field observations, and documentation with purposively selected MSME actors engaged in digital activities, and analyzing the data using the interactive model of Miles, Huberman, and Saldaña to identify patterns of perception, utilization dynamics, and emerging challenges, with the findings indicating that business actors generally hold positive perceptions of digital platforms due to their ability to expand market reach, enhance marketing effectiveness, strengthen customer engagement, and improve operational efficiency, although these perceptions are accompanied by constraints such as limited digital literacy, technical barriers, low confidence in content creation, and difficulties in maintaining consistent online management, thereby leading to the conclusion that digital platforms have become a strategic necessity rather than an optional tool for MSME sustainability and competitiveness in East Ciputat District, and that their optimal utilization requires systematic capacity-building, continuous mentoring, and ecosystem strengthening to ensure long-term digital adoption and business growth. Keywords: MSMEs, digital platforms, business development, user perception, East Ciputat, digital transformation.
Challenges And Opportunities Of Digital Supply Chain Management At Jne In Indonesia
The acceleration of global economic digitalization has created a strategic imperative for the logistics sector to transform toward Digital Supply Chain Management (DSCM). This phenomenon underscores the urgency of this research in responding to competitive pressures from digital-native entities and addressing internal structural barriers faced by PT Tiki Jalur Nugraha Ekakurir (JNE). This study aims to analyze JNE's digital maturity gap through a comparative study (benchmarking) against the DHL (Dalsey, Hillblom, and Lynn) Group, grounded in the theoretical frameworks of Logistics 4.0 and Change Management. Employing a descriptive qualitative approach, this study evaluates five crucial technological dimensions—Cloud Computing, Internet of Things (IoT), Big Data Analytics, Customer Interface, and Cybersecurity—to map the disparities between actual operational conditions and global practice standards. The analysis reveals that JNE still operates in the Digital Adopter phase, characterized by functional and reactive approaches, standing in contrast to DHL, which has reached the status of Digital Innovator through strategic orchestration capabilities and proactive risk mitigation. Primary barriers are identified in the complexity of "technical debt" resulting from legacy system fragmentation, infrastructure disparities, and human capital competency gaps. The study concludes that to achieve operational resilience and sustainable competitive advantage, JNE must reorient its strategy from mere infrastructure modernization (digitization) toward comprehensive business process integration (digitalization). This transformation is realized through the development of a National Control Tower Cloud Platform to create a Single Source of Truth, the evolution of the interface into an interactive Super App, and the institutionalization of digital talent development to bridge competency gaps within an increasingly complex logistics ecosystem. Keywords: Digital Supply Chain Management (DSCM), Digital Transformation, Logistics 4.0, JNE, Strategic Benchmarking, DHL.
A Literature Review Of Information Security Threats To Web-Based Information Systems Of MSMES In South Tangerang
This research provides an extensive review of literature regarding information security risks faced by web-based information systems in Micro, Small, and Medium Enterprises (MSMEs) located in South Tangerang. With the rapid increase in digital use, MSMEs are becoming more dependent on online platforms for their activities, yet they frequently lack sufficient cybersecurity measures, which makes them particularly susceptible to hacking attempts. The review consolidates insights from recent academic papers, technical documents, and key information security texts to pinpoint the major types of threats, such as vulnerabilities in web applications, malware and ransomware incidents, and breaches involving credentials. This examination underscores that limited financial resources, a lack of employee training, and inadequate organizational controls heighten the risks faced by MSMEs. Additionally, the research looks into the specific environment of South Tangerang, where swift digital economic development is met with differing levels of cybersecurity preparedness among MSMEs. The results enhance theoretical frameworks by merging technical, human, and organizational aspects related to the cybersecurity issues of MSMEs. On a practical level, the research suggests strategies for reducing risks that focus on improving fundamental security measures, boosting digital knowledge, and encouraging cooperative assistance from both governmental and technology sectors. Future research suggestions include conducting empirical studies and comparative analyses across different areas. In summary, this review highlights the critical necessity for more comprehensive and context-specific cybersecurity solutions for MSMEs. Keywords: information security, MSMEs, web-based systems, cyber threats, South Tangerang, cybersecurity readiness.
Talent Pool Analysis and Screening for Lecturers Based on Data Management for Business Intelligence at University
This study aims to develop a comprehensive understanding of a Talent Pool Analysis and Screening for Lecturers model based on data management and business intelligence (BI) as a strategic approach to improving lecturer recruitment and academic workforce management in universities. The core problems identified include the limited integration of academic and employment data, the predominance of subjective assessments in lecturer selection, and the suboptimal use of predictive analytics to support accurate and forward looking human resource decisions. This research proposes the application of HR analytics, people analytics, and BI as a solution to create a more objective, efficient, and evidence based lecturer screening process. The objects of analysis consist of scholarly literature on HR analytics, BI, and AI/ML for recruitment, as well as institutional documentation related to lecturer management policies. Employing a descriptive qualitative method through literature review and document analysis, the study finds that BI technologies and predictive models significantly enhance candidate identification accuracy, accelerate the selection process, and enable more strategic academic workforce planning. The findings also indicate that the successful implementation of a BI based model requires data readiness, analytical competence, and governance frameworks that ensure ethical algorithmic use. The study concludes that integrating BI into academic talent management not only strengthens recruitment effectiveness but also provides a foundation for developing new theoretical insights, such as an Academic Talent Intelligence framework, to support more adaptive and future oriented lecturer management practices. Keywords: Talent Pool; Lecturer Recruitment; Data Management; Business Intelligence; Higher Education; Human Resource Analytics; Decision Support System.
The development of digital technology has driven major transformations in various sectors of life, from the economy and education to government. Digital technology infrastructure serves as the primary foundation for supporting connectivity, data processing, and digital services. This study aims to examine the concept, key components, and challenges and opportunities for developing digital technology infrastructure in Indonesia. The research method used is a literature review from various current sources, including journals, government reports, and industry publications. The study results indicate that although Indonesia's digital infrastructure development has experienced significant progress, gaps remain between urban and rural areas, as well as the need to improve cybersecurity and human resource competencies. Keywords: Digital infrastructure, digital transformation, information technology, connectivity, technology policy.
Influence Inflation , Policy Monetary to Unemployment 2015 - 2025
. Research This aim For analyze influence inflation and policy monetary to level unemployment in Indonesia during 2015–2025 period . Research use approach quantitative with method Time series data regression and Ordinary Least Squares (OLS) estimation . Secondary data obtained from publication official Central Statistics Agency (BPS) and Bank Indonesia (BI), including inflation data , BI-7 Day Reverse Repo Rate as indicator policy monetary , as well as level unemployment open . Research results show that inflation No influential significant to level unemployment , so that No support hypothesis Phillips curve in the period research . On the other hand , policy monetary through BI-7DRRR interest rate has an effect significant to unemployment with direction positive , which indicates that improvement interest rates tend to increase unemployment consequence weakening activity investment and absorption power work . In a way simultaneous , inflation and policy monetary give significant influence However relatively limited to variation unemployment , which is indicated by the value coefficient determination that is not too big . Findings This implies that factor structural and non- monetary own role more dominant in determine dynamics unemployment in Indonesia. Keywords: Inflation ; Interest Rate; Unemployment ; Policy Monetary ; Economic Stability ; OLS.
Analysis Of Marketing Management Strategies And Challenges In The Mining Industry Of Pt. Petrosea Tbk
This study discusses sustainability management strategies in improving the economic performance of Small and Medium Enterprises (SMEs) in the sustainable agriculture sector. The purpose of this study is to analyze the implementation of strategic management principles focused on resource efficiency, environmentally friendly technological innovation, and social welfare to support the economic growth of SMEs. The research method used was qualitative-descriptive by examining various relevant literature and empirical studies. The discussion results show that the success of agricultural SMEs in achieving sustainability greatly depends on their ability to adapt to market changes, government policy support, and the strengthening of human resource capacity. The main challenges faced include limited capital, access to technology, and managerial literacy; however, these can be overcome through stakeholder collaboration and the development of local innovations. The conclusion of this study emphasizes that sustainability management is not only a business strategy but also a foundation for an inclusive, globally competitive green economic development. Keywords: Sustainability Management, Agricultural SMEs, Economic Performance, Green Innovation, Sustainable Development
The Meaning Of Green Hrm Implementation In The E-Performance System For Civil Servants (Asn): A Qualitative Study Based On The Core Values Berakhlak In South Tangerang City
This study aims to analyze the implementation of Green Human Resource Management (Green HRM) in the assessment of civil servant (ASN) performance and work behavior through the e-Kinerja application, based on the BerAKHLAK ASN core values in South Tangerang City. The research results show that the implementation of Green HRM, aligned with the BerAKHLAK core values, is capable of strengthening a sustainable work culture, increasing employee motivation, and improving the quality of public service. This integration also encourages the creation of more efficient, transparent, and environmentally friendly work processes through the use of digital technology, resource efficiency, and cross-regional apparatus collaboration. Overall, this study confirms that strengthening the BerAKHLAK core values combined with Green HRM practices has a positive impact on ASN professionalism and supports the implementation of sustainable development within the local government environment. Keywords: Green Human Resource Management, e-Kinerja application, BerAKHLAK core values, sustainable.
Digital Innovation as a Mediating Mechanism in the Relationship Between Green HR Management and Sustainable Performance
This research investigates how digital innovation acts as a mediating factor in the relationship between green human resource management (GHRM) and sustainability performance. A mixed-methods approach was employed, integrating primary data obtained through questionnaires and focus group discussions (FGDs). An experimental design was also applied, in which respondents received a treatment, leading to the distribution of the questionnaire on two separate occasions. The results reveal that digital innovation effectively mediates the influence of GHRM on sustainability performance. Furthermore, the study demonstrates that the mediating effect of digital innovation becomes stronger after the treatment compared to the pre-treatment phase. These findings offer theoretical contributions by showing that digital innovation can reinforce GHRM practices, providing a useful foundation for future research. They also present practical implications for government bodies and technology start-ups in developing solutions that support organizations in adopting GHRM. This is essential, as enhancing employees’ environmental awareness serves as the initial step for companies striving to achieve sustainability. Keywords: Digital Innovation, Green Human Resource Management, Sustainability Performance.
Towards Sustainable Organizations Through Purpose-driven and Customer-centric Strategies
This study explores how organizations can achieve sustainability through customer-centric and corporate purpose strategies. Using a systematic literature review and qualitative analysis of 101 selected documents from an initial 559, the study identifies key links between customer-centricity, corporate purpose, and sustainability outcomes. Findings show these strategies influence customer preferences, corporate culture, values, and organizational performance. The study emphasizes integrating sustainable practices into corporate strategies and aligning organizational values with customer expectations. Strengthening relationships with customers, employees, and stakeholders is essential to enhance long-term sustainability and achieve organizational resilience. Keywords: Corporate purpose, Customer-centricity, Literature review, Sustainable organizations, Corporate social responsibility
Technical Analysis Using Moving Average and Stochastic Oscillator Indicators to Determine Buy and Sell Signals of PT. Bank Syariah Indonesia, Tbk (BRIS) in the 2022 Period
This study aims to analyze the stock price movements and determine the total capital gain and loss of PT Bank Syariah Indonesia Tbk (BRIS). The research employs a descriptive quanlitative method with time-series data obtained from the Indonesia Stock Exchange (IDX) for the 2022 period. The sampling technique used is purposive sampling with monthly data. The technical analysis applies the Moving Average Convergence Divergence (MACD) and Stochastic Oscillator (SO) indicators through the TradingView platform to identify buy and sell signals. The results show that during 2022, the MACD indicator generated seven buy signals and seven sell signals, while the Stochastic Oscillator produced six buy signals and six sell signals. Using the MACD indicator, a capital gain of 106% and no loss were recorded, while the Stochastic Oscillator yielded a capital gain of 98% with no loss. These findings indicate that both indicators can effectively assist investors in identifying profitable trading opportunities in BRIS stocks. Keywords: Stock Movement, Capital Gain and Loss, Moving Average Convergence Divergence (MACD), Stochastic Oscillator (SO).
AXA Mandiri Insurance Industry CRM Innovation Based Digital Transformation Towards 2030
The global insurance industry is facing fundamental digital disruption that demands a shift from transactional to relational business models. This research argues that the future competitive advantage in the insurance industry will no longer lie in the product itself, but rather in the ability to build hyper-personalized, data-driven relationships with customers. We assert that modern Customer Relationship Management (CRM), powered by Artificial Intelligence (AI) and data analytics, has evolved from a mere management tool into a key engine of innovation and growth. Using a qualitative approach with a case study method, this research focuses its analysis on the "from payer to partner" strategy implemented by PT AXA Mandiri Financial Services (AXA Mandiri ) through the "Emma by AXA" platform. Comparative insights are then drawn from three global pioneers with distinct innovation models: Lemonade Inc. (AI-driven disruption), Ping An Insurance (ecosystem integration), and Discovery Vitality (proactive engagement). Key findings from the AXA Mandiri case study validate the existence of a "virtuous cycle," where enhanced customer experience and engagement through digital applications generate rich volumes of behavioral data. This data, when analyzed, forms the foundation for developing more personalized products, which in turn strengthens loyalty and restarts the cycle. The study concludes that mastering this relational business model, with CRM as its central pillar, is a definitive strategic imperative for insurance companies aiming to thrive and lead the market by 2030. Keywords: Customer Relationship Management (CRM), Digital Transformation, Insurance Industry, Service Innovation, AXA Mandiri , Artificial Intelligence (AI), Customer Experience.
Business Model And Platform Development Strategy Of The Shopee Application And Shopee Video In The Beauty Product Sector (A Case Study of Glad2glow)
The beauty product industry has become increasingly popular across various age groups in the digital era. The shift in consumer behavior compels companies to adapt to interactive e-commerce based business models. This study employs a qualitative descriptive approach using the business model canvas (bmc) framework to identify the nine key components of the glad2glow business model on the shopee platform. The purpose of this research is to analyze the business model and sales platform development strategy on the shopee application supported by the shopee video feature, particularly within the local beauty product sector represented by glad2glow. The findings indicate that glad2glow adopts a business to consumer (b2c) model by utilizing shopee video and shopee live as its primary channels for promotion and sales. The main value proposition offered includes natural based skincare products at affordable prices, along with direct interaction between the brand and consumers through video content and live-streaming sessions. Effective development strategies involve enhancing the quality of educational video content, collaborating with beauty influencers, and optimizing customer loyalty programs through exclusive promotions and discounts. In conclusion, digital innovation through the shopee video and shopee live features enhances customer engagement and strengthens the positioning of local brands within the e-commerce market. The study recommends that companies prioritize the management of creative, user-experience-based content and leverage sales data analytics to formulate more targeted marketing strategies. Keywords: Shopee Video; Business Model Canvas (BMC); E-commerce Strategy; Digital Innovation; Beauty Industry; Glad2Glow; Customer Engagement; Live Streaming Marketing
The Vulnerability Of Sms Otp And The Risk Of Fake Bts Attacks On Mobile Banking Users In Indonesia
. The Rapid Growth Of Mobile Banking Services In Indonesia Has Provided Unprecedented Convenience for financial transactions, yet it has also increased users’ exposure to cybersecurity threats. One of the most critical vulnerabilities is the use of Short Message Service-based One-Time Passwords (SMS OTP), which remain susceptible to interception and manipulation through Fake Base Transceiver Station (Fake BTS) or IMSI Catcher attacks. This study aims to provide an in-depth analysis of SMS OTP vulnerabilities and the risks posed by Fake BTS attacks within the context of mobile banking security, while also examining their impact on user trust and behavioral intention. The analysis explores attack mechanisms, potential exploitation paths, and implications for the integrity of financial transactions. Additionally, this research evaluates mitigation strategies, including multifactor authentication, biometric verification, end-to-end encryption, and the integration of artificial intelligence for threat detection. The findings indicate that SMS OTP has a high level of vulnerability due to weak protection within cellular networks, enabling attackers to intercept authentication codes and gain unauthorized access to user accounts. Furthermore, low cybersecurity awareness and high exposure to social engineering attacks amplify the risks faced by users. This study highlights the urgent need to strengthen mobile banking security architectures through technical enhancements, user education, and more adaptive regulatory frameworks. The results are expected to serve as a reference for users, financial institutions, and regulators in improving the resilience of digital banking security in Indonesia. Keywords: SMS OTP; Fake BTS; Mobile Banking; Cybersecurity; Multi-Factor Authentication; IMSI Catcher; Encryption; Artificial Intelligence; Digital Security Risk.
Business Strategy And Sustainable Digital Transformation With Swot Analysis At PT PLN (Persero) Certification Center
The contemporary global economy, driven by digital transformation, positions digitalization as a strategic imperative, especially within the Testing, Inspection, and Certification (TIC) services sector. PT PLN (Persero) Certification Center (Pusertif) has responded to this need by implementing the PICTS (Pusertif Inspection Certification and Testing Service) system, an integrated platform designed to digitalize TIC services end-to-end. The primary goal of this implementation is to overcome challenges such as manual processes, limited service visibility, and the need for real-time data. This research utilized a qualitative descriptive approach, gathering data through interviews, surveys, observation, and literature studies, and then analyzing it using the SWOT framework to formulate innovation strategies. The analysis indicates that PICTS is a structured action aimed at maximizing competitive advantage and mitigating internal/external issues. The TOWS Matrix yielded four main strategies: Digital Service Expansion (SO), leveraging accredited human resources for market expansion; End-to-End Process Digitalization (WO), utilizing Business Process Reengineering (BPR) to address human resource limitations; Enhanced Collaboration (ST), strengthening customer loyalty against the threat of new competitors; and Adoption of Single Source of Truth (SSOT) (WT), ensuring data consistency in the face of dynamic regulations. Essentially, PICTS serves as a crucial enabler that significantly enhances the speed, transparency, and accountability of TIC services, making it a vital pillar in PLN's Transformation agenda. Keywords: Digital Transformation; PICTS; Testing, Inspection, and Certification (TIC); SWOT Analysis; Single Source of Truth (SSOT).
Customer Relationship Management In Archives Facilitation Services At The Central Archives Directorate Of The National Archives Of The Republic Of Indonesia
The ANRI Central Archives Directorate is to understand user needs more deeply, manage communications systematically, and provide more targeted solutions. CRM also plays a vital role in building long-term relationships, increasing satisfaction, and strengthening user trust in the ANRI Central Archives Directorate's archival facilitation services. In the context of government institutions, the use of CRM is not only aimed at improving service quality, but also as part of bureaucratic reform towards a professional and user-oriented public service. Archives are records of activities or events in various forms and media created and received by state institutions, local governments, educational institutions, companies, political organizations, community organizations, and individuals in the implementation of community, national, and state life. Archives have administrative, legal, financial, research, and historical value. Static archives are a vital part of preserving the nation's collective memory. This study uses a descriptive qualitative approach, which aims to describe, analyze, and interpret the implementation of Customer Relationship Management (CRM) in archival facilitation services at the ANRI Central Archives Directorate. This approach was chosen because it is considered capable of exploring the processes, experiences, and dynamics of interactions between service providers and service users in greater depth. The implementation of Customer Relationship Management (CRM) in archival facilitation services at the ANRI Central Archives Directorate has been ongoing, but is not yet optimal. Operational CRM is evident in the provision of consulting services, the use of information systems, and the provision of a fairly clear service flow. However, analytical and collaborative CRM still need to be strengthened, particularly in the strategic utilization of user data and coordination between units and institutions that create archives. Keywords: Customer Relationship Management (CRM), Public Services, Archives as Collective Memory of the Nation
Technological Development Review Of Cctv Until 2030
The development of Closed-Circuit Television (CCTV) technology with the integration of blockchain and artificial intelligence (AI) represents a transformative approach to modern surveillance by the year 2030. Over the past two decades, CCTV systems have undergone significant evolution driven by advancements in AI, cloud computing, the Internet of Things (IoT), as well as improvements in sensors and video processing technologies. This study aims to examine the technological evolution of CCTV, current usage trends, and to predict future developments toward 2030. The research methodology involves systematic literature analysis, global technology trend studies, and mapping the digital security industry roadmap. The findings reveal that CCTV systems have progressed from simple analog devices to intelligent, IP-based digital systems equipped with advanced analytics such as facial recognition, object tracking, and behavior analysis using machine learning. By 2030, CCTV technology is expected to integrate real-time video processing through edge computing, blockchain-based security systems, ultra-high resolutions (8K and beyond), and predictive threat capabilities powered by generative AI. Despite the benefits of enhanced security and surveillance efficiency, technological advancements also introduce challenges related to data governance, privacy, regulatory compliance, and ethical considerations. Therefore, privacy-driven policy frameworks and standardized security mechanisms are crucial to ensure safe and responsible utilization of CCTV technology in the future. This article explores how combining decentralized and immutable blockchain ledgers with advanced AI analytics can significantly improve data security, privacy protection, and system integrity in next-generation CCTV infrastructures. Keywords: CCTV, Blockchain, Artificial Intelligence, Smart Surveillance, Data Security.
Qris Optimzes Business Process At Umkm Administrative Villlage Jakarta Selatan
Digital transformation in the Industry 4.0 era has encouraged Micro, Small, and Medium Enterprises (SMEs) to adopt technology, including non-cash payment systems such as QRIS (Quick Response Code Indonesian Standard). SMEs play a crucial role in the Indonesian economy, significantly contributing to the GDP and labor absorption, making the utilization of technology a strategic necessity to remain competitive. Various studies indicate that digitalization can enhance operational efficiency, expand market access, and strengthen business resilience, although obstacles such as low digital literacy and limited internet infrastructure still exist. This research aims to analyze the implementation of QRIS in SMEs within the Setiabudi Sub-district, identify the constraints encountered, and assess the benefits obtained for optimizing business processes. The study employs a phenomenological approach, involving ten SME actors who have used QRIS for a minimum of six months. Data were collected through observation, semi-structured interviews, and documentation, then analyzed using a qualitative descriptive method. The research findings show that QRIS significantly impacts the acceleration of transactions, improves the accuracy of financial record-keeping, and enhances customer satisfaction. Furthermore, QRIS helps expand the market due to consumers' high preference for digital payments. However, several constraints, such as network disruptions, limited understanding of digital features, and concerns related to transaction security, remain major obstacles. Overall, the study concludes that QRIS is an essential instrument in supporting the digital transformation of SMEs. Optimizing its implementation requires increasing digital literacy, improving internet infrastructure, and providing continuous assistance from the government and service providers. Keywords: SMEs, QRIS, digital payment, transaction efficiency, digital transformation.
Challenges And Optimization Strategies Of Shopee Indonesia To Face Digital Economy 2030
This study examines the challenges and optimization strategies of Shopee Indonesia in navigating the rapidly evolving digital economy toward 2030. Using a descriptive qualitative approach, this research analyzes multidimensional factors that shape Shopee’s competitiveness and long-term business sustainability, including technological advancement, regulatory transformation, consumer behavior dynamics, and logistical efficiency. The findings indicate that Shopee encounters various strategic challenges, such as increasingly fierce competition with major e-commerce players like Tokopedia, Lazada, and TikTok Shop; rapid shifts in user preferences driven by social-commerce trends; and the impact of government policies related to digital taxation, data protection, and fair competition. In addition, Shopee faces internal challenges connected to cybersecurity risks, platform trust, and the need for continuous improvement in supply-chain integration. To address these issues, Shopee implements a series of adaptive strategies that emphasize technological innovation—including the utilization of artificial intelligence, automation, and big data analytics—to enhance personalization, operational efficiency, and risk mitigation. Shopee also strengthens MSME empowerment programs, improves customer experience through advanced service features, and develops an end-to-end logistics ecosystem designed to accelerate delivery performance. Looking toward 2030, Shopee’s optimization efforts focus on sustainable digital transformation, cross-sector collaboration, the adoption of environmentally friendly logistics (green logistics), and the enhancement of digital literacy for its workforce. These strategies demonstrate Shopee’s proactive adaptation in supporting the national e-commerce landscape and contribute to Indonesia’s inclusive and sustainable digital economic growth. Keywords: Shopee Indonesia, digital economy, optimization strategy, technological innovation, MSMEs, logistics.
Integration Of Emotional Branding And Consumer Experience To Enhance Customer Retention At Pt Cerdig Cerdas Digital
Emotional branding and consumer experience are two important strategies for digital companies in retaining customers amidst the competitive educational technology (edutech) industry. This study aims to analyse the influence of the integration of emotional branding and consumer experience on customer retention in the Cerdig.com school application developed by PT Cerdig Cerdas Digital. The research method uses a quantitative descriptive-verification approach with data collection through questionnaires from application users (teachers, parents, and school operators). The results show that strong emotional branding through brand identity, emotional closeness, and ease of use have a significant impact on user trust and loyalty. A pleasant consumer experience, such as ease of application navigation, speed of service, and customer support, has a strong influence on user satisfaction and retention. The integration of the two has been shown to significantly increase customer retention. Practical implications are presented for companies in improving emotional branding and user experience sustainably. Keywords: Emotional Branding, Consumer Experience, Customer Retention, Edu-tech.
Facts and Trend of Digital Technology Infrastructure (Case: P.T. Mahdani Printing Artamedia's Enterprise Software)
The development of digital technology has driven significant transformation across various sectors, including the economy, education, and government. Digital technology infrastructure serves as a major foundation enabling broad connectivity, efficient data processing, and increasingly diverse digital services. This article examines the basic concepts, key components, as well as challenges and opportunities in developing digital technology infrastructure in Indonesia. The research approach used is a literature review of recent sources, including scientific journals, government reports, and industry publications. The findings indicate that although Indonesia has made notable progress in building its digital infrastructure, challenges such as access disparities between urban and rural areas, weak cybersecurity, and the need to improve human resource competencies remain key obstacles. These findings emphasize the importance of equitable, secure, and sustainable digital development strategies to support optimal national digital transformation. Keywords: Digital infrastructure, digital transformation, information technology, connectivity, technology policy.
The Influence Of Goods Specifications, Planning And Negotiations On Delays In The Procurement Process Of Goods And Services At The Pharmaceutical Bumn Holding
This study examines the influence of goods specification (X1), procurement planning (X2), and negotiation (X3) on delays in the procurement process (Y) at Indonesia’s Pharmaceutical SOE Holding. Using multiple linear regression on data from 200 respondents, the results reveal that all three independent variables have a significant negative effect on procurement delays (F = 17.031; p < 0.001), with an R-square of 0.207 (20.7%). The regression equation is Y = 22.426 – 0.273 X1 – 0.275 X2 – 0.154 X3. The findings support transaction cost economics and agency theory, indicating that improved specification quality, integrated planning, and effective negotiation significantly reduce delays. Practical implications include the need for user training, cross-division planning integration, and technology- supported negotiation. Keywords: procurement delay, goods specification, procurement planning, negotiation, pharmaceutica
The Significant Effects On Customer Loyalty In E-Commerce Platforms with Customer Satisfaction as An Intervening Variable at PT Artajasa Pembayaran Elektronis
This study examines the influence of business model innovation, consumer trust, and service quality on customer loyalty in digital payment ecosystems, with customer satisfaction functioning as an intervening variable. The rapid development of digital technology and the expansion of Indonesia’s cashless economy have intensified competition among electronic payment platforms, requiring companies such as PT Artajasa Pembayaran Elektronis to continuously innovate while maintaining high levels of trust and service quality. A literature survey was conducted using 20 national and international journal articles published between 2020 and 2025, selected based on relevance to the key variables and methodological rigor. The analysis reveals that digital-driven business model innovation enhances value creation and strengthens customer engagement, while consumer trust—rooted in system security, privacy, and service reliability—plays a critical role in shaping satisfaction and loyalty. Service quality, particularly in terms of responsiveness, accuracy, and ease of use, is shown to significantly improve customer satisfaction, which subsequently mediates loyalty outcomes. The results underscore that customer loyalty cannot be achieved through a single organizational effort; rather, it emerges from the integrated impact of innovation, trust, service quality, and satisfaction. The study concludes that PT Artajasa should prioritize customer-centric innovation, strengthen security infrastructure, and deliver consistent service excellence to sustain loyalty in an increasingly competitive digital payment landscape. Keywords: Business Model Innovation, Consumer Trust, Service Quality, Customer Satisfaction, Customer Loyalty.
Customer Relationship Management in the Digital Era Challenges and Opportunities in The Construction Sector
This research examines the challenges and opportunities of implementing digital customer relationship management in the construction industry through a qualitative library research approach. The construction sector faces structural barriers in digital adoption, including data fragmentation, multi-stakeholder complexity, and organizational resistance to change. Analysis of contemporary literature reveals that digital CRM integration with technologies such as artificial intelligence, big data analytics, and Internet of Things creates significant transformation in customer interaction management. Research findings indicate that effective implementation requires comprehensive strategies encompassing appropriate technology selection, employee capability development, and systematic customer data collection. Digital approaches demonstrate superiority in service speed and access convenience, while traditional methods maintain advantages in building emotional connections. This study contributes theoretically to digital CRM literature in construction contexts and practically provides strategic recommendations for industry practitioners to enhance competitive advantage through balanced digital-relational integration approaches. Furthermore, the findings highlight the importance of aligning digital CRM initiatives with organizational culture and long-term business objectives to ensure sustainable adoption. Successful implementation also depends on continuous evaluation of customer needs, integration of cross-functional teams, and establishment of clear performance metrics. As the construction industry becomes increasingly competitive, firms that leverage digital tools to personalize communication, predict customer expectations, and optimize project workflows are more likely to achieve higher satisfaction and long-term loyalty. Keywords: artificial intelligence; construction industry; customer relationship management; digital transformation; organizational performance; technology adoption
Innovation of Digital Ordering and Payment System for Operational Efficiency and Competitiveness of Culinary MSMEs (Case Study of Yens Cafe 165 Tangerang)
This study was conducted to analyze the impact of implementing digital ordering and payment systems on the operational efficiency and competitiveness of Yens Cafe 165, a culinary MSME adapting to technological advancements and changing consumer behavior. The rapid development of digital platforms has led customers to increasingly prioritize fast, convenient, and application-based services, making digitalization an essential requirement in the food service sector. Previous literature indicates that digital innovations such as online ordering and electronic payment systems can enhance process effectiveness, reduce operational errors, accelerate service time, and strengthen business reputation through accessible customer ratings and reviews. Based on this theoretical foundation, the study aims to assess the extent to which the use of GoFood, GrabFood, and QRIS contributes to improving service quality and business performance at Yens Cafe 165. The research employs a descriptive qualitative approach using secondary data, including customer reviews, transaction histories from digital platforms, QRIS payment records, and direct observations of daily operational activities. The findings reveal that digital ordering improves order accuracy, speeds up service processes, and creates a more efficient workflow with fewer errors. Meanwhile, QRIS payments accelerate transaction time, increase the accuracy of financial recording, and provide added convenience for customers. Digitalization also expands online visibility, broadens market reach, and strengthens the cafe’s digital reputation. Overall, digital innovation has a positive influence on operational efficiency, customer satisfaction, and the competitiveness of Yens Cafe 165. Keywords: digital innovation, operational efficiency, competitiveness, online ordering, digital payment.
The Success of Digital Technology Infrastructure in Improving Learning Quality of the Merdeka Curriculum Era at Schools In South Tangerang
This study investigates the role of digital technology infrastructure in improving learning quality under the implementation of the Merdeka Curriculum in South Tangerang schools. The background of this research is the persistent gap in digital readiness among schools, where variations in internet connectivity, ICT device availability, and teacher digital competence result in inconsistent learning outcomes. The study aims to analyze how digital infrastructure supports interactive learning, competency development, and the realization of curriculum principles such as personalization, student-centered learning, and project-based approaches. Using a descriptive qualitative method, data were collected through literature review, field observations, and informal interviews with teachers and school management. The findings reveal that strong infrastructure, including reliable internet, adequate devices, and functional Learning Management Systems, significantly enhances student engagement, facilitates multimedia-based instruction, and supports digital assessment practices. Conversely, schools with limited infrastructure face disruptions that hinder instructional continuity and reduce opportunities for technology-enabled learning. The study concludes that digital infrastructure is a strategic foundation for cultivating adaptive, independent, and future-oriented learning environments. Strengthening digital governance, improving teacher competence, and ensuring equitable technological access across schools are essential to optimizing Merdeka Curriculum implementation. Keywords: Digital technology infrastructure, Merdeka Curriculum, learning quality, schools, South Tangerang.
The Effect Of Job Demand, Quality Of Work Life, And Perceived Organizational Support On Work Engagement With Self-Determination As A Mediation Variable On Corrective Institution Employees In Indonesia
This study aims to analyze the influence of Job Demand (JD), Quality of Work Life (QWL), and Perceived Organizational Support (POS) on Work Engagement (WE), with Self-Determination (SD) as a mediating variable on Correctional Institution employees throughout Indonesia. This study uses a quantitative approach with the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method involving 397 samples. The results of direct analysis show a positive and significant influence of Job Demand, Quality of Work Life, and Self-Determination on Work Engagement. In addition, Job Demand, Quality of Work Life, and Perceived Organizational Support all have a positive and significant influence on Self-Determination. Self-Determination also has a positive and significant influence on Work Engagement. In the mediation pathway, Self-Determination is proven to positively and significantly mediate the influence of Job Demand on Work Engagement. Similarly, mediating self-determination has a positive and significant effect on Quality of Work Life towards Work Engagement, as well as mediating the positive and significant effect of Perceived Organizational Support towards Work Engagement. These findings overall strengthen that self-determination is an important psychological mechanism that transforms work conditions into high work engagement. This study provides significant theoretical and practical meaning. Key Words: Work Engagement, Job Demand, Quality of Work Life, Perceived Organizational Support, Self Determination