Implementasi Technopreneurship Marketplace Dalam Meningkatkan Jiwa Kewirausahaan Masyarakat Di Era Digital (Studi Kasus : Warga Rt 03 / Rw 011 Ciputat)
Abstract
Perkembangan teknologi informasi telah mendorong perubahan besar daam bidang kewirausahaan, terutama melalui pemanfaatan marketplace sebagai media pemasaran dan pengembangan usaha. Namun, masyarakat RT 03 / RW 011 Ciputat masih menghadapi masalah rendahnya pemahaman mengenai cara membuat, mengelola dan memanfaatkan marketplace, sehingga potensi bisnis digital belum dimaksimalkan. Kegiatan Pengabdian Kepada Masryarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan warga dalam memanfaatkan teknologi marketplace melalui pelatihan technopreneursip. Metode pelaksanaan meliputi sosialisasi, demontrasi dan praktik langsung penggunaan marketplace menggunakan perangkat smartphone. Hasil kegiatan menunjukkan terjadinya peningkatan kemampuan warga dalam membuat akun, menggugah produk serta mengelola toko online, sekaligus munculnya minat berwirausaha digital di lingkungan masyarakat. Dengam demikian, pelatihan pada Pengabdian Kepada Masyarakat ini dapat berkontribusi dalam memperkuat pemahaman tentang technopreneurship serta membuka peluang usaha baru berbasis teknologi.
Kata Kunci : technopreneurship, marketplace, kewirausahaan, pengabdian kepada masyarakat, teknologi
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