DIGITAL MARKETING MENGGUNAKAN ARTIFICIAL INTELLIGENCE
Abstract
Perkembangan pemasaran digital dalam lima tahun terakhir menunjukkan transformasi signifikan, tidak hanya dari sisi teknologi, tetapi juga dalam pendekatan yang lebih berorientasi pada nilai kemanusiaan. Peran digital marketer berevolusi dari sekadar pengiklan menjadi arsitek pengalaman yang mampu memadukan kecerdasan data dengan empati, kreativitas, dan integritas. Sosok digital marketer masa depan dituntut memiliki kompetensi multidisiplin sebagai scientist, storyteller, dan guardian yang dapat membaca data serta memahami kecerdasan buatan (artificial intelligence), menciptakan konten autentik, membangun komunitas, sekaligus menjaga etika dan privasi konsumen. Sejalan dengan tujuan kegiatan pengabdian di SMKS Pembangunan Bogor pada kompetensi keahlian bisnis daring dan pemasaran, dilakukan seminar mengenai digital marketer handal untuk membekali lulusan agar mampu bersaing di era pasar bebas dan dunia digital, baik di tingkat nasional maupun internasional.
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Copyright (c) 2026 Muhammad Feizal, Herdyanto Herdyanto
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