FENOMENA KESADARAN MEREK DAN PERSEPSI KUALITAS TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN SECARA KREDIT DI MASA COVID-19
Abstract
The purpose of this study was to determine whether brand awareness and perceived quality influence purchasing decisions significantly partially or simultaneously by financing companies. This research was conducted by involving 100 respondents in the city of Tangerang who have ever loaned a vehicle in a finance company. To determine the relationship between variables with a test research instrument in the form of a scale to measure brand awareness (X1) and perceived quality (X2) ). with the method 1. Validity and Reliability Test; 2. Classical Assumption Test; 3. Multiple Regression Analysis; 4. Hypothesis test, and produce X1 (0.199), X2 (0.104) and R2 (0.445) values so that they have a significant effect both partially and simultaneouslyReferences
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