The Use of Acronyms in Study Courses: a Linguistic Research in Tanjungpinang

Authors

  • Raden Roro Priscylla Dwi Cahyani Universitas Maritim Raja Ali Haji
  • Nana Raihana Askurny Universitas Maritim Raja Ali Haji
  • Rere Melvina Universitas Maritim Raja Ali Haji
  • Tiara Aprillia Wulandari Universitas Maritim Raja Ali Haji
  • Sandia Fatika Universitas Maritim Raja Ali Haji
  • Elvitriana Elvitriana Universitas Maritim Raja Ali Haji
  • Andri Andri Universitas Maritim Raja Ali Haji

DOI:

https://doi.org/10.32493/sasindo.v13i1.51-60

Keywords:

Linguistic Landscape, courses, acronyms

Abstract

This research examines the use of acronyms in naming non-formal education institutions, specifically course institutions, in Tanjungpinang City as part of the urban linguistic landscape.. Using a descriptive qualitative approach, data was obtained through observation and visual documentation of publicly visible signage of primary and secondary educational institutions. The collected data were then analyzed thematically to identify patterns in acronym usage and their symbolic meanings.  The results show that acronyms are used not only for linguistic efficiency, but also as a branding strategy that represents a professional, modern and global identity. The majority of acronyms consist of three to four letters and are dominated by English, reflecting the institution's international orientation. This prominence of English acronym in Tanjungpinang’s educational landscape underscores a growing global outlook and a strategic effort to enhance institutional recognition and apple beyond local boundaries. However, without additional explanation, the use of acronyms as branding tools can cause ambiguity and weaken their function as identity markers. . Therefore, the integration of visual elements and descriptive captions is essential for acronyms to be effective as identification and marketing tools. These findings enrich the study of the linguistic landscape in the context of non-formal education in Tanjungpinang.

 

References

Askurny, N. R., & Syihabuddin, S. (2022). Students’ Linguistic Knowledge in Comprehending Defamation Text Corresponding Email Article’s History. Ethical Lingua, 9(1), 2022. https://doi.org/10.30605/25409190.388

Backhaus, P. (2006). Linguistic Landscapes A Comparative Study of Urban Multilingualism in Tokyo. In Linguistic Landscapes: A Comparative Study of Urban Multilingualism in Tokyo.

Barni, M., & Bagna, C. (2008). a Mapping Technique and the Linguistic Landscape. Linguistic Landscape: Expanding the Scenery, 126–140. https://doi.org/10.4324/9780203930960-15

Bernardo-Hinesley, S. (2020). Linguistic Landscape in Educational Spaces. Journal of Culture and Values in Education, 3(2), 13–23. https://doi.org/10.46303/jcve.2020.10

Ehrmann, M., Della Rocca, L., Steinberger, R., & Tannev, H. (2013). Acronym recognition and processing in 22 languages. International Conference Recent Advances in Natural Language Processing, RANLP, 237–244.

Fadhillah, A. (2023). Linguistic Landscape on Guide Signs in Public Spaces of Expo 2020 Dubai, United Arab Emirates. International Review of Humanities Studies, 8(2). https://doi.org/10.7454/irhs.v8i2.110

Fortuna, R. S. (2023). Tracing Linguistic Threads: a Linguistic Landscape Study of Academic Institutions in Japan. International Research Journal of Modernization in Engineering Technology and Science, 08, 893–910. https://doi.org/10.56726/irjmets43907

Gapur, A., Taulia, & Wardana, M. K. (2024). Exploring the Linguistic Landscape of Public Elementary Schools in Medan: Understanding Forms and Functions. International Journal of Cultural and Art Studies, 8(1), 55–73. https://doi.org/10.32734/ijcas.v8i1.16989

Halimah, N., Subroto, G., & Askurny, N. R. (2021). Students’ Reading Anxiety: A Rasch Model Analysis. Journal of Language, Literature, and English Teaching (JULIET), 2(2), 32–39. https://doi.org/10.31629/juliet.v2i2.3659

Khazanah, D., Sampurna, H., Kusumaningputri, R., Setiarini, R., & Supiastutik, S. (2021). A Linguistic Landscape Study of English in Yogyakarta: Its Representation of Power in Commercial Boards. ELLITE: Journal of English Language, Literature, and Teaching, 6(2), 92–102. https://doi.org/10.32528/ellite.v6i2.6380

Landry, R., & Bourhis, R. Y. (1997). Linguistic landscape and ethnolinguistic vitality: An empirical study. Journal of Language and Social Psychology, 16(1), 23–49. https://doi.org/10.1177/0261927X970161002

Malahati, F., B, A. U., Jannati, P., Qathrunnada, Q., & Shaleh, S. (2023). Kualitatif : Memahami Karakteristik Penelitian Sebagai Metodologi. Jurnal Pendidikan Dasar, 11(2), 341–348. https://doi.org/10.46368/jpd.v11i2.902

Nainggolan, E. S. (2025). Lexeme : Journal of Linguistics and Applied Linguistics Linguistic Landscape Study on Food Court Flyers in Pamulang South Tangerang. 7(1), 171–178.

Nurhidayah, S. (2020). Makna Simbolik Akronim dalam Penamaan Lembaga Pelatihan: Studi Semiotik Visual. Jurnal Komunikasi Dan Media, 12(2), 145–158.

Nurmala, D., Sinar, T. S., & Widayati, D. (2024). Language Ideology and Linguistic Landscape on Business Signboards in Medan. 28.

Prasetyo, A. (2018). TEE sebagai Akronim Institusional: Simbolisme, Efisiensi, dan Representasi dalam Konteks Ekonomi Kreatif.

Rahmawati, R. (2021). Strategi Branding Melalui Akronim dalam Penamaan Lembaga Pendidikan. Jurnal Komunikasi Dan Bahasa, 9(2), 102–114.

Shohamy, E., Ben-Rafael, E., & Barni, M. (2010). Linguistic landscape in the city. In Linguistic Landscape in the City. https://doi.org/10.21832/9781847692993

Sugiono. (2019). Makna Simbolik Akronim dalam Identitas Lembaga Pendidikan. Jurnal Kajian Linguistik Dan Pendidikan, 14(2), 102–115. https://doi.org/10.xxxx/jklp.v14i2.2019

Wulandari, A. (2022). Symbolism and Visual Identity in Educational Branding: A Case Study of BCI. Penerbit Akademika.

Wulandari, I., Khristianto, K., & Arbain, A. (2022). A linguistics landscape of an Indonesian metropolitan spot: A glimpse over Braga. Berumpun: International Journal of Social, Politics, and Humanities, 5(1), 9–17. https://doi.org/10.33019/berumpun.v5i1.93

Downloads

Published

13-07-2025

How to Cite

Cahyani, R. R. P. D., Askurny, N. R., Melvina, R., Wulandari, T. A., Fatika, S., Elvitriana, E., & Andri, A. (2025). The Use of Acronyms in Study Courses: a Linguistic Research in Tanjungpinang. Jurnal Sasindo UNPAM, 13(1), 51–60. https://doi.org/10.32493/sasindo.v13i1.51-60

Issue

Vol. 13 No. 1 (2025): Sasindo Unpam

Section

Articles

License

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.