Penggunaan Bahasa Gaul pada Tiktok sebagai Representasi Identitas Sosial Generasi Z: Kajian Sosiolinguistik
DOI:
https://doi.org/10.32493/sasindo.v14i1.66-75Keywords:
Slang Language, TikTok, Social Identity, Digital CultureAbstract
This study examines the use of slang language on TikTok from a sociolinguistic perspective, with the aim of exploring how slang is utilized to construct social identity and strengthen group solidarity among users. Employing a descriptive qualitative research design, the study collected data from TikTok posts, comments, and hashtags produced by users. Data were selected using a purposive sampling technique, with the primary data source consisting of TikTok accounts belonging to second-semester students at STKIP Kusumanegara Jakarta. The findings indicate that slang serves not only as a communicative medium but also as a linguistic resource for expressing identity, fostering a sense of belonging, and reinforcing emotional bonds among users who share similar social and cultural backgrounds. Moreover, TikTok's recommendation algorithm contributes significantly to the rapid dissemination of emerging lexical items, thereby influencing the linguistic practices of young people in digital communication. The linguistic analysis identified revealed 75 abbreviations, 45 acronyms, 33 instances of code-mixing, 40 viral expressions, and 30 modified lexical forms (wordplay). These findings demonstrate the dynamic interaction between language, technology, and digital culture, highlighting the evolving role of social media in shaping contemporary linguistic behavior. This study contributes to the field of sociolinguistics by providing empirical evidence of how digital platforms facilitate language innovation and transformation in contemporary society.
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