ANALYSIS OF FACTORS INFLUENCING STUDENTS’ DECISIONS TO WORK IN THE GIG SECTOR

Abstract

This study aims to analyze the factors that influence students’ decisions to work in the
gig sector, focusing on three main variables: risk perception, job flexibility, and offered
incentives. The increasing number of students involved in gig work—such as
freelancers, online drivers, and content creators—reflects a shift in employment
preferences toward more dynamic and digitally driven work models. This research
employs a quantitative approach using a survey method. Data were collected through
questionnaires distributed to 120 university students across Indonesia who have
experience working in the gig sector. The collected data were analyzed using multiple
linear regression to examine the influence of each independent variable on students’
work decisions. The results indicate that flexibility has the most significant and
dominant influence on students’ decisions to participate in gig work, followed by
incentives. Meanwhile, risk perception shows a negative but statistically insignificant
effect. These findings suggest that students tend to prioritize time autonomy and
potential income over job uncertainty. In conclusion, the gig sector has become an
attractive alternative for students as it offers a balance between study and work while
providing early professional experience. The study contributes valuable insights for
policymakers and gig platforms in designing more adaptive strategies and regulations
that align with the needs and preferences of young workers in the digital economy
era.