MEASURING THE FINANCIAL PERFOTMANCE OF PT GUDNG GARAM Tbk BASED ON LIQUIDITY AND PROFITABILITY RATIOS FOR THE PERIOD 2020-2024

Abstract

This study aims to analyze the financial performance of PT Gudang Garam Tbk during the period of 2020-2024 using the liquidity and profitability ratio approach for the period of 2020 to 2024. The research method used is descriptive quantitative with secondary data obtained from the Company's financial reports for five years. The liquidity ratio analysis includes the current ratio and quick ratio, while the profitability analysis uses return on assets (ROA) and net profit margin (NPM). The results show that PT Gudang Garam Tbk's financial performance during this period experienced fluctuations in liquidity, with its ability to meet short-term obligations remaining fairly stable despite pressure on current asset management. However, the company's profitability experienced a significant decline, marked by a decrease in asset utilization efficiency, return on equity, and net profit margin