A QUALITATIVE STUDY OF EMPLOYEE MANAGEMENT WITH DICIPLINARY PROBLEMS AT THE NASI DAUN JERUK AYAH IN SOUTH TANGERANG

Abstract

This study aims to describe employee management and work discipline strategies at Nasi Daun Jeruk Ayah, a small family-run culinary business in South Tangerang. The research employed a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The informants consisted of the business owner, the operational manager, and three permanent employees. The results indicate that work discipline implementation still faces challenges, particularly employee tardiness, despite the established starting time of 07.30 a.m. The discipline strategy emphasizes a familial approach, trust-based supervision, open communication, and fostering a sense of responsibility. Although there is no formal attendance system, harmonious relationship and a positive work environment help maintain discipline. This study concludes that effective work discipline in small enterprises can be achieved through a combination of consistent supervision, exemplary leadership, and respectful work culture.