Innovative Management Practices in the Era of Digital Transformation: A Strategy Analysis for Building Sustainable Competitive Advantage

Abstract

The development of digital technology has fundamentally changed the way
organizations operate and compete across various industrial sectors. This study aims to
analyze innovative management practices in the era of digital transformation and
effective strategies for building sustainable competitive advantage. The study uses a
descriptive qualitative approach with literature review and thematic analysis to
understand the application of managerial innovation in the face of technological
disruption. The results show that innovative management plays a crucial role in
improving organizational adaptability through the implementation of technology-based
strategies, an innovative culture, and visionary leadership. The use of technologies such
as big data, artificial intelligence (AI), and the Internet of Things (IoT) accelerates
decision-making processes and creates operational efficiency. Furthermore, the
development of digital human resources and sustainability strategies are key factors in
strengthening long-term competitiveness. By integrating innovation, technology, and an
adaptive culture, organizations are able to create a competitive advantage that is
difficult to imitate and relevant to the challenges of the digital era. Innovative
management practices are not only a response to change but also a key foundation for
future organizational growth and sustainability.