THE IMPACT OF FINANCING OF THE AGRICULTURAL BUSINESS BY SHARIA BANK, MARKETING STRATEGY, AND WORK MOTIVATION TO INCREASE THE EXCHANGE RATE OF FARMERS IN WEST JAVA PROVINCE

Abstract

This study aims to analyze the relationship between Islamic bank financing for agricultural businesses, social media content marketing, work motivation, and farmers' exchange rates in West Java Province between 2017 and 2021. The dependent variable is the farmer's exchange rate, while the independent variables are the total amount of financing, Advertising, and work motivation. This study uses a quantitative approach using secondary data from Islamic banks and observations of certain conditions from the sample. Primary data will be collected through quantitative and qualitative research. Quantitative research is a data collection process that uses instruments such as questionnaires, surveys, where the results of the analysis will be based on a representative sample of the population, and other reliable sources. The data used covers five years, namely 2017-2021. The analytical method used is statistical regression to measure the effect of independent variables on farmers' exchange rates, and the research design carried out in this study is a conclusive design that attempts to test certainhypotheses and specific relationships. Data analysis techniques used in this study include descriptive analysis of respondent responses, validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results of this study are expected to provide a better understanding of the impact of Islamic bank financing for agricultural businesses, Advertising, and work motivation on farmers' exchange rates in West Java Province during the study period. Furthermore, this study aims to determine the effect of Islamic bank funding levels, Advertising, and work motivation on farmers' exchange rates. The results of this study are expected to assist Islamic banks and local governments in formulating more effective policies to improve farmers' exchange rates in West Java Province. Furthermore, this study can also contribute to the development of literature on increasing the impact of agribusiness in West Java.