RELIGIOUS MODERATION IN RETAIL BUSINESS: ETHICAL, LEGAL, AND RELIGIOUS WISDOM PERSPECTIVES IN THE MULTICULTURAL ERA

Abstract

Religious moderation is an approach to religiosity that rejects
extremism while emphasizing values of balance, tolerance, and
social justice. In the retail business sector, which serves as a nexus of
interaction within multicultural societies, the principles of religious
moderation play a vital role in shaping an inclusive, ethical, and
sustainability-oriented business climate. This study aims to examine
how the values of religious moderation are implemented in retail
business practices in Indonesia. The research employs a descriptive
qualitative approach using literature review and document analysis
as the main data collection techniques. The findings reveal that the
application of religious moderation values promotes transparent
and non-discriminatory business behavior while respecting the
rights of consumers and workers across different religions and
cultures. Entrepreneurs who adopt these principles tend to establish
harmonious working relationships, prioritize employee welfare,
and uphold ethical standards in marketing and transactions.
Religious moderation, therefore, is not merely a normative religious
value but a practical force capable of enhancing business
competitiveness, expanding market segments, and strengthening
customer loyalty. These findings affirm that moderation can serve
as a strategic paradigm for addressing business challenges in an
increasingly pluralistic society.