FINANCIAL PERFORMANCE ANALYSIS OF PT. GLOBAL TELESHOP, TBK

Abstract

The aim of this research is to analyze PT Global Teleshop Tbk's financial performance from 2015 to 2024 using liquidity, activity, solvency, and profitability ratios. The research strategy being used in this study is quantitative descriptive with secondary data gathered from the official yearly financial reports given by the company. The findings of the analysis reveal that the company's liquidity, as measured by the Current Ratio and Quick Ratio, has declined tremendously, showing reduced ability to meet short-term obligations. The Activity Ratio, as measured by Total Asset Turnover, shows volatile performance that indicates inefficiency in asset utilization. The Solvency Ratio, as indicated by the Debt to Equity Ratio, continues to increase year on year, i.e., rising financial risk in the form of greater dependence on financing on a debt basis. In contrast, the Profitability Ratio, as indicated by the Gross Profit Margin, fluctuates in the period covered, suggesting unequal profitability. Overall, PT Global Teleshop Tbk's financial situation is poor with erratic performance and must improve in terms of financial control, asset efficacy, and capital management to achieve future sustainable growth.