FINANCIAL PERFORMANCE ANALYSIS THROUGH LIQUIDITY, SOLVENCY, ACTIVITY, AND PROFITABILITY RATIOS AT PT. DIGITALISASI MEDIATAMA MAXIMA, TBK FOR THE PERIOD 2018–2025

Abstract

This study aims to analyze the financial performance of PT Digitalisasi Mediatama Maxima Tbk during the period 2018–2025 by applying four key financial ratios: liquidity, solvency, activity, and profitability. The objective of this research is to assess the company’s capability to maintain financial stability, fulfill short-term and long-term obligations, optimize asset utilization, and achieve consistent profitability. The research employs a quantitative descriptive method based on secondary data obtained from the company’s annual financial statements.

The results reveal that the company’s liquidity ratio, as measured by the Current Ratio (CR), was consistently above the standard level, indicating a strong ability to meet short- term liabilities, although a downward trend appeared in later years. The solvency ratio, measured by the Debt to Equity Ratio (DER), showed a significant surge in 2024–2025, reflecting excessive reliance on debt financing. The activity ratio, represented by Total Asset Turnover (TATO), fluctuated and remained relatively low, implying inefficient asset utilization. Meanwhile, the profitability ratio, represented by the Gross Profit Margin (GPM), showed a general decline until 2023, followed by a strong rebound in 2025.

Overall, the study concludes that PT Digitalisasi Mediatama Maxima Tbk experienced volatile financial performance. The company needs to balance its capital structure, improve asset efficiency, and enhance cost management to achieve sustainable financial growth.