ANALYSIS OF THE ROLE OF LEADER IN IMPROVING EMPLOYEE PERFORMANCE AT CAFE SAMERUF IN TANGERANG REGENCY

Abstract

One of the most important factors in motivating employees, guiding them to achieve
company goals, and creating a conducive work environment is the role of the leader.
Qualified leaders can have a significant influence on improving employee
performance. However, companies usually have unavoidable employee performance
issues that can hinder the growth of an organization or company. Therefore, this study
aims to analyze the role of leaders in improving employee performance at Cafe
Sameruf in Tangerang Regency. There were three informants in this study, namely
one cafe owner and two employees. This study used a qualitative descriptive method
with data collection techniques through observation, direct interviews, and
documentation. The results of the study show that leaders at Cafe Sameruf act as
motivators, guides, communicators, and supervisors. Through daily motivation,
rewards and punishments, guidance in accordance with SOPs, familial
communication, and direct supervision and team leaders, leaders are able to increase
employee morale and responsibility. Employees respond positively to this leadership
style. In conclusion, active and communicative leadership plays an important role in
improving employee performance.