THE WORK REALITIES OF RETAIL EMPLOYEES IN A TARGET BASED PAY SYSTEM

Abstract

This study aims to understand the work reality of PT Matahari Department Store Tbk
employees at MDS Tangcity 394, especially when workdays and salaries are
determined by monthly sales targets. Using a descriptive qualitative approach, this
study analyzes employees' experiences and perceptions of the target-based work
system implemented by management. The results of the study indicate that the target
system provides a boost to productivity, but also creates psychological stress and
economic uncertainty for employees. Salaries that depend on target achievement
cause income disparities between individuals and workday uncertainty. These
findings indicate the need for fairer management policies that are oriented towards
employee welfare so that productivity can go hand in hand with job security.