The Impact of Recruitment and Service Quality on Retail Business Growth Amid Market Competition

Abstract

This study aims to analyze the impact of recruitment and service quality on retail business growth amid market competition. Effective recruitment is believed to produce competent human resources, while high-quality service is key to maintaining
customer loyalty. This research applies a quantitative method. The sample consists of 100 respondents including employees, supervisors, and customers from retail and service businesses in West Jakarta, South Tangerang, and Tangerang City. Data were
analyzed using multiple linear regression assisted by SPSS version 27. The results indicate that recruitment and service quality have a positive and significant effect on business growth. The coefficient of determination (R²) of 0.307 shows that both independent variables explain 30,7% of business growth variation. These findings emphasize the importance of HR strategies and service quality as key factors in achieving competitive advantage.