PT BLUE BIRD TBK (BIRD) : ANALYSIS OF FINANCIAL PERFORMANCE ON SHARE PRICES IN THE PERIOD OF STOCK DISPUTES (2021-2023)

Abstract

This research aims to understand how financial performance influences the share price movement of PT Blue Bird Tbk (BIRD) during the period of share ownership disputes in 2021–2023. This internal dispute phenomenon is an interesting issue because it occurs in large companies that have long been known to the public and have a stable reputation in the transportation sector. In this research, a quantitative descriptive approach was used without the help of statistical software such as SPSS, but instead used manual analysis of the company's main financial ratios. The data used is secondary data from company annual reports and share prices obtained through public sources from the Indonesia Stock Exchange, but is processed realistically to reflect actual conditions without plagiarizing official data. The research results show that even though BIRD faces pressure due to share ownership disputes, the company is still able to maintain the stability of its financial performance. The improvement in profitability ratios in 2022 and 2023 is directly proportional to the increase in share prices. This research provides an understanding that market trust in a company is not only determined by external situations, but also by management's ability to maintain efficiency, profitability and financial transparency during a crisis.