GREAT STUDENTS, BRILLIANT CAREERS: THE ROLE OF PERSONAL BRANDING AND TIME IN PREPARING FOR THE WORKING WORLD

Abstract

In order to be competitive in the workplace, today's students must have a competitive edge. The purpose of this study is to examine how time management and personal branding play a role in preparing students for their careers. A questionnaire was distributed to students majoring in Management at Pamulang University using a quantitative descriptive approach. The research shows that personal branding enhances students' self-confidence, professionalism, and self-image. However, the ability to manage time is crucial for achieving professional goals and increasing productivity. Both components contribute positively to students' readiness for work. Therefore, universities should provide training and self-development activities to help students learn about personal branding and time management.