AN EMPIRICAL ANALYSIS OF CURRENT RATIO, DEBT RATIO, AND GROSS PROFIT MARGIN IN ASSESSING THE FINANCIAL PERFORMANCE OF PT INTERMEDIA CAPITAL TBK (2015–2024)

Abstract

This study aims to analyze the financial performance of PT Intermedia Capital Tbk for the period 2015–2024 by measuring the Current Ratio, Debt Ratio, and Gross Profit Margin. These three ratios are used to assess the company’s liquidity, solvency, and profitability. The study employs a quantitative method with a descriptive analysis approach, in which data were obtained from the annual financial reports published by the Indonesia Stock Exchange (IDX). The collected data were processed by calculating each financial ratio for every year within the study period, and subsequently analyzed to observe trends and changes in the company's financial performance. The findings indicate that the Current Ratio of PT Intermedia Capital Tbk fluctuated during the 2015–2024 period, reflecting the company’s varying ability to meet its short-term obligations. The Debt Ratio shows a relatively stable level of reliance on external financing, although it requires careful monitoring to avoid excessive financial burden. Meanwhile, the Gross Profit Margin demonstrates a relatively decreasing trend in recent years, in line with increasing operating expenses and competition in the media industry. Overall, the results reveal that the financial performance of PT Intermedia Capital Tbk is at a relatively good level, yet improvements in operational efficiency and working capital management are necessary to maintain financial stability in the future.