ANALYSIS OF COMMUNICATION DISCIPLINE AND EMPLOYEE ATTENDANCE IN INCREASING WORK PRODUCTIVITY: A QUALITATIVE STUDY AT WARKOP WARKOOPS DEPOK

Abstract

This study aims to examine how discipline and attendance affect the increase in work produc- tivity in Warkop in the Warkoops area, Depok. The research approach used is qualitative, with data collection through direct observation and interviews with employees and business owners. The findings of the study show that aspects of discipline, including punctuality, com- pliance with regulations, and consistency in the implementation of tasks, play an important role in encouraging work productivity. In addition, the low attendance rate also supports smooth operational activities and customer service. However, there are still obstacles in the form of a lack of routine supervision and fluctuations in work motivation. Therefore, improv- ing work discipline and more effective attendance management is expected to be a strategic step to maintain productivity sustainably in the warkop business environment.