ANALYSIS OF SERVICE QUALITY AND PARKING TO IMPROVE CUSTOMER SATISFACTION AT NASI GORENG 77 BSD

Abstract

This study aims to analyze the quality of service and parking facilities in increasing customer satisfaction at Nasi Goreng 77 BSD. Data were obtained through a questionnaire completed by 11 respondents of various ages and backgrounds. Aspects assessed included cleanliness of the premises, order accuracy, speed of service, transaction security, ease of parking access, and customer desire to return. The results showed that most customers agreed to strongly agreed with the quality of service provided, particularly in terms of cleanliness, order accuracy, and employee friendliness. However, some feedback was received on the parking facility aspect, such as the need for area expansion and increased security. Overall, customers were satisfied and willing to recommend Nasi Goreng 77 BSD to others