THE ROLE OF SELF-CONFIDENCE AND CAMPUS SUPPORT IN ENCOURAGING STUDENTS TO BECOME YOUNG ENTREPRENEURS

Abstract

This study aims to analyze the relationship between variables influencing job satisfaction and employee performance at a healthcare startup. Quantitative methods with descriptive and verification approaches were used in this study. Data were collected through questionnaires distributed to 109 respondents selected using purposive sampling, with the criteria being permanent employees with at least one year of service. The research instrument was tested using validity and reliability tests, while data analysis was conducted through multiple linear regression using the latest version of SPSS. The results of the study indicate that job satisfaction has a positive and significant impact on employee performance. Furthermore, motivation and the work environment also play a significant role in increasing individual effectiveness and productivity. Employees who are satisfied with their jobs tend to perform better, exhibit high levels of loyalty, and contribute positively to achieving organizational goals. These findings support the theories of Herzberg and Maslow, which explain that individual satisfaction and needs are key factors in achieving optimal performance. This study provides a theoretical contribution by strengthening the literature on the influence of internal and external factors on employee performance, as well as practical contributions for company management in designing performance improvement strategies based on job satisfaction. The limitations of this study lie in the limited sample size and variables that do not cover all aspects of the organization. Therefore, future research is recommended to expand the scope of respondents and add new variables to achieve more comprehensive and in-depth research results.