WHEN IDEAS AND CONFIDENCE MEET: THE SECRET TO GROWING AN ENTREPRENEURIAL SPIRIT AMONG COLLEGE STUDENTS

Abstract

This study aims to analyze the influence of Creativity and Self-Efficacy on students' Interest in Entrepreneurship. The background of this study is based on the importance of developing entrepreneurial potential among students as an effort to increase economic independence and competitiveness of the younger generation. The research method used is a quantitative approach with simple and multiple regression analysis techniques. The study population consisted of 102 student respondents selected through a purposive sampling method. The results of the study indicate that partially, the variables of Creativity and Self-Efficacy have a positive and significant effect on Interest in Entrepreneurship. Simultaneously, both variables also have a significant effect with a calculated F value of 63.666 and a significance value of 0.000. The coefficient of determination (R²) of 0.563 indicates that 56.3% of the variation in interest in entrepreneurship can be explained by Creativity and Self-Efficacy, while the rest is influenced by other factors outside the research model. Based on these results, it can be concluded that the higher the level of creativity and self-efficacy of students, the greater their interest in entrepreneurship. This research provides theoretical contributions in strengthening the relationship between psychological factors and entrepreneurial behavior, as well as providing practical implications for educational institutions to develop programs that encourage increased creativity and self-confidence in students.