ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN KOSMETIK HALAL SECARA ONLINE DI KOTA BATAM
DOI:
https://doi.org/10.32493/jk.v10i2.y2022.p177-195Keywords:
Kosmetik Halal, Sikap, Niat Pembelian OnlineAbstract
Penelitian yang dilakukan ini mempunyai tujuan untuk mengidentifikasi dan menganalisis faktor-faktor apa saja yang mempengaruhi niat pembelian kosmetik halal secara online di kota Batam. Objek studi pada penelitian ini ialah responden wanita muslim kota Batam yang pernah berbelanja kosmetik halal brand Indonesia secara online. Sampel sejumlah 315 responden. Variabel independent yang digunakan adalah Religiosity, Hedonic Shopping Value, Utilitarian Shopping Value, Knowledge, dan Subjective Norms serta Attitude Towards Halal Cosmetics Products sebagai variabel intervening dan Online Purchase Intention of Halal Cosmetics Products sebagai variabel dependen. Penelitian ini menggunakan metode eksplanatori dengan pendekatan kuantitatif dengan teknik judgmental sampling. Dalam hal menganalisa data dalam penelitian ini menggunakan software smart PLS.
This research aims to identify and analyze what factors influence the intention to buy halal cosmetics online in Batam. The object in this study was respondents of Muslim women in Batam who had shopped online for Indonesian brand halal cosmetics. The sample was 315 respondents. The independent variables used are Religiosity, Hedonic Shopping Value, Utilitarian Shopping Value, Knowledge, and Subjective Norms as well as Attitude Towards Halal Cosmetics Products as intervening variables and Online Purchase Intention of Halal Cosmetics Products as dependent variables. This research uses an explanatory method with a quantitative approach with judgmental sampling techniques. In terms of analyzing the data in this study using smart PLS software.
References
Aji, H. M. (2017). Examining the moderating role of high-versus-low scepticism toward Halal labels: findings from Indonesia. International Journal of Islamic Marketing and Branding, 2(4), 278–303. https://doi.org/10.1504/ijimb.2017.10010054
Akram, U., Junaid, M., Zafar, A. U., Li, Z., & Fan, M. (2021). Online purchase intention in Chinese social commerce platforms: Being emotional or rational? Journal of Retailing and Consumer Services, 1–12. https://doi.org/10.1016/j.jretconser.2021.102669
Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian Millennials’ Halal food purchasing: merely a habit? British Food Journal, 122(4), 1185–1198. https://doi.org/10.1108/BFJ-10-2019-0748
Anggraini, M. (2020). Makanan Halal dan Haram Dalam Agama Islam, Lengkap dengan Dalil dan Penjelasan Ilmiah. Merdeka.Com. https://m.merdeka.com/trending/makanan-halal-dan-haram-dalam-agama-islam-lengkap-dengan-dalil-dan-penjelasan-ilmiah-kln.html?page=3
Aruan, D. T. H., & Wirdania, I. (2020). You are what you wear: examining the multidimensionality of religiosity and its influence on attitudes and intention to buy Muslim fashion clothing. Journal of Fashion Marketing and Management, 24(1), 121–136. https://doi.org/10.1108/JFMM-04-2019-0069
Aufi, F., & Aji, H. M. (2021). Halal cosmetics and behavior of Muslim women in Indonesia: the study of antecedents and consequences. Asian Journal of Islamic Management (AJIM), 3(1), 11–22. https://doi.org/10.20885/ajim.vol3.iss1.art2
Aziz, N., & Friedman, B. A. (2019). Augmented Reality: The Proposed Moderating Role of Hedonic and Utilitarian Motivations on the Intention to Visit a Destination. Strategic Innovative Marketing and Tourism, 1065–1073. https://doi.org/10.1007/978-3-030-12453-3_123
Badan Pengawas Obat dan Makanan. (2021). Statistik Produk yang Mendapat Persetujuan Izin Edar. Jakarta (ID): BPOM. BPOM. https://cekbpom.pom.go.id/
Bananuka, J., Kasera, M., Najjemba, G. M., Musimenta, D., Ssekiziyivu, B., & Kimuli, S. N. L. (2020). Attitude: mediator of subjective norm, religiosity and intention to adopt Islamic banking. Journal of Islamic Marketing, 11(1), 81–96. https://doi.org/10.1108/JIMA-02-2018-0025
BeautyJournal. (2021). Kosmetik Halal Wardah. BeautyJournal.Id. https://journal.sociolla.com/bjglossary/kosmetik-halal/
Bisnis. (2021). Sri Mulyani Bongkar Potensi Besar Industri Halal bagi Indonesia. Bisnis.Com. https://finansial.bisnis.com/read/20211117/231/1466994/sri-mulyani-bongkar-potensi-besar-industri-halal-bagi-indonesia
BPJPH. (2021). BPJPH Dukung Pengembangan Produk Kosmetik Halal. Badan Penyelenggara Jaminan Produk Halal. http://halal.go.id/beritalengkap/454
Briliana, V., & Mursito, N. (2017). Exploring antecedents and consequences of Indonesian Muslim youths’ attitude towards halal cosmetic products: A case study in Jakarta. Asia Pacific Management Review, 1–9. https://doi.org/10.1016/j.apmrv.2017.07.012
Chin, W. W. (1998). The partial least squares approach for structural equation modeling. Modern Methods for Business Research, April, 295–336.
Cholya, J. (2017). 5 Alasan Kenapa Memilih Kosmetik Lokal. Sociolla. https://journal.sociolla.com/beauty/5-alasan-kenapa-memilih-kosmetik-lokal/
Christiarini, R., & Rahmadilla, A. (2021). Analisis Faktor-Faktor Yang Mempengaruhi Purchase Intention Skincare Korea Mahasiswa Kota Batam. Journal of Global Business and Management Review, 3(2), 44. https://doi.org/10.37253/jgbmr.v3i2.6274
Clarita, N. M. A., Zimbalist, S. B., & Setiowati, R. (2020). Factors Impacting Customer Attitude toward Buying Halal Cosmetics in Jabodetabek. The Winners, 21(1), 7–13. https://doi.org/10.21512/tw.v21i1.5873
CNN Indonesia. (2019). Daftar Toko Online yang Paling Menguasai Pasar RI Selama 2019. Www.Cnnindonesia.Com. https://www.cnnindonesia.com/teknologi/20200124205259-206-468540/daftar-toko-online-yang-paling-menguasai-pasar-ri-selama-2019
Databoks.co.id. (2021a). RISSC: Populasi Muslim Indonesia Terbesar di Dunia. https://databoks.katadata.co.id/datapublish/2021/11/03/rissc-populasi-muslim-indonesia-terbesar-di-dunia#:~:text=Indonesia menjadi negara dengan populasi,7%25 dari total penduduk Indonesia.
Databoks.co.id. (2021b). Sebanyak 86,88% Penduduk Indonesia Beragama Islam. https://databoks.katadata.co.id/datapublish/2021/09/30/sebanyak-8688-penduduk-indonesia-beragama-islam
Divianjella, M., Muslichah, I., & Ariff, Z. H. A. (2020). Do religiosity and knowledge affect the attitude and intention to use halal cosmetic products? evidence from Indonesia. Asian Journal of Islamic Management (AJIM), 2(2), 71–81. https://doi.org/10.20885/ajim.vol2.iss2.art1
Fimela. (2021). Melihat Perkembangan Industri Kosmetik di Indonesia Pasca Covid-19. Fimela.Com. https://www.fimela.com/beauty/read/4578615/melihat-perkembangan-industri-kosmetik-di-indonesia-pasca-covid-19
Garg, P., & Joshi, R. (2018). Purchase intention of “Halal†brands in India: the mediating effect of attitude. Journal of Islamic Marketing, 9(3), 683–694. https://doi.org/10.1108/JIMA-11-2017-0125
Ghozali, I. (2016). Statistik Non-Parametrik: Teori dan Aplikasi dengan Program SPSS. In Universitas Diponegoro. Semarang. https://doi.org/10.1002/14651858.CD002812
Hair, J., Black, W., Babin, B., & Anderson, R. (2010). Multivariate Data Analysis: A Global Perspective. In Multivariate Data Analysis: A Global Perspective.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24. https://doi.org/10.1108/EBR-11-2018-0203
Hanafiah, M. H., & Hamdan, N. A. A. (2020). Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions. Journal of Islamic Marketing, 1197–1218. https://doi.org/10.1108/JIMA-09-2019-0195
Handriana, T., Yulianti, P., Kurniawati, M., Arina, N. A., Aisyah, R. A., Ayu Aryani, M. G., & Wandira, R. K. (2020). Purchase behavior of millennial female generation on Halal cosmetic products. Journal of Islamic Marketing, 12(7), 1295–1315. https://doi.org/10.1108/JIMA-11-2019-0235
Hsu, L. C. (2020). Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pages. Journal of Product and Brand Management, 29(1), 31–51. https://doi.org/10.1108/JPBM-07-2018-1930
Khoi, N. H., Tuu, H. H., & Olsen, S. O. (2018). The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce. Asia Pacific Journal of Marketing and Logistics, 30(4), 1112–1134. https://doi.org/10.1108/APJML-11-2017-0301
Kominfo. (2021). Bisnis E-Commerce Semakin Gurih. Kominfo.Go.Id. https://www.kominfo.go.id/content/detail/32999/bisnis-e-commerce-semakin-gurih/0/artikel
Kumparan. (2019). Perkembangan Kosmetik Halal yang Semakin Berjaya di Indonesia. Kumparan.Com. https://kumparan.com/kumparanstyle/perkembangan-kosmetik-halal-yang-semakin-berjaya-di-indonesia-1548305141429421835/full
Lee, Y. K., Lee, C. K., Lee, W., & Ahmad, M. S. (2021). Do hedonic and utilitarian values increase pro-environmental behavior and support for festivals? Asia Pacific Journal of Tourism Research, 26(8), 921–934. https://doi.org/10.1080/10941665.2021.1927122
Liu, H., Bunchapatanasakda, C., Zhang, C., Zhao, S., & Wang, D. (2019). Influencing Factors on Tourists’ Purchase Intention for Intangible Cultural Heritage Souvenir: A Case of Wangkui Shadow Souvenir. Modern Economy, 10(11), 2264–2282. https://doi.org/10.4236/me.2019.1011142
LPPOM MUI. (2020). Kosmetik Halal, Cara Optimal untuk Cantik Luar Dalam. LPPOM MUI. http://www.halalmui.org/mui14/main/detail/kosmetik-halal-cara-optimal-untuk-cantik-luar-dalam
Maichum, K., Parichatnon, S., & Peng, K.-C. (2017). The Influence of Attitude, Knowledge and Quality on Purchase Intention towards Halal Food: A Case Study of Young Non-Muslim Consumers in Thailand. IRA-International Journal of Management & Social Sciences (ISSN 2455-2267), 6(3), 354–364. https://doi.org/10.21013/jmss.v6.n3.p3
Mansor, N., Shukri, N. A. M., & Yahaya, S. N. (2020). Non-Muslim Consumer Perspective on Cosmetics and Personal Care Products. Indian Journal of Public Health Research & Development, 11(1), 1824. https://doi.org/10.37506/v11/i1/2020/ijphrd/194116
Moon, M. A., Khalid, M. J., Awan, H. M., Attiq, S., Rasool, H., & Kiran, M. (2017). Consumer’s perceptions of website’s utilitarian and hedonic attributes and online purchase intentions: A cognitive---affective attitude approach. Spanish Journal of Marketing - ESIC, 21(2), 73–88. https://doi.org/10.1016/j.sjme.2017.07.001
Naseri, R. N. N., Othman, N. A., Bakri, M. H., & Ibrahim, N. R. W. (2020). Consumer Attitude towards Online Shopping Activities of Halal Cosmetic Products in Malaysia. International Journal of Academic Research in Business and Social Sciences, 10(5), 114–126. https://doi.org/10.6007/ijarbss/v10-i5/7178
Nghia, H. T., Olsen, S. O., & Trang, N. T. M. (2020). Shopping value, trust, and online shopping well-being: a duality approach. Marketing Intelligence and Planning, 38(5), 545–558. https://doi.org/10.1108/MIP-08-2019-0411
Nystrand, B. T., & Olsen, S. O. (2019). Consumers’ attitudes and intentions toward consuming functional foods in Norway. Food Quality and Preference, 1–28. https://doi.org/10.1016/j.foodqual.2019.103827
Peña-GarcÃa, N., Gil-Saura, I., RodrÃguez-Orejuela, A., & Siqueira-Junior, J. R. (2020). Purchase intention and purchase behavior online: A cross-cultural approach. Heliyon, 6(6). https://doi.org/10.1016/j.heliyon.2020.e04284
Purwianti, L. (2022). the Influence of Halal Awareness, Ewom Towards Intention To Buy Halal Cosmetics: the Role of Mediation Attitude. Journal of Business Studies and Management Review (JBSMR), 5(2), 281–287. https://mail.online-journal.unja.ac.id/jbsmr/article/view/17693%0Ahttps://mail.online-journal.unja.ac.id/jbsmr/article/download/17693/13717
Putra, E. Y., & Fang, Y. (2020). Analisis Faktor-Faktor Yang Mempengaruhi Niat Beli Konsumen Produk Makanan Dan Minuman “Halal†Di Kota Batam. Journal of Global Business and Management Review, 2(20), 73–88. https://doi.org/10.37253/jgbmr.v2i2.4329
Putri, A. S. (2020). Apa itu kosmetik? Kompas.Com. https://www.kompas.com/skola/read/2020/03/22/203000769/apa-itu-kosmetik?page=all
Putri, I. S., Daryanti, S., & Ningtias, A. R. (2019). The Influence of Knowledge and Religiosity with Mediation of Attitude Toward the Intention of Repurchasing Halal Cosmetics. Adva, 72(Icbmr 2018), 172–177. https://doi.org/10.2991/icbmr-18.2019.29
Rahman, S. ur, Khan, M. A., & Iqbal, N. (2018). Motivations and barriers to purchasing online: understanding consumer responses. South Asian Journal of Business Studies, 7(1), 111–128. https://doi.org/10.1108/SAJBS-11-2016-0088
Raman, P. (2019). Understanding female consumers’ intention to shop online: The role of trust, convenience and customer service. Asia Pacific Journal of Marketing and Logistics, 31(4), 1138–1160. https://doi.org/10.1108/APJML-10-2018-0396
Republika. (2021). Kosmetika Halal Masih Terus Bertumbuh di Masa Pandemi. Republika.Co.Id. https://www.republika.co.id/berita/qyn7qf370/kosmetika-halal-masih-terus-bertumbuh-di-masa-pandemi
Rizkitysha, T. L., & Hananto, A. (2020). “Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?†Journal of Islamic Marketing, 1–22. https://doi.org/10.1108/JIMA-03-2020-0070
Sama, R., & Trivedi, J. P. (2019). Factors affecting consumers’ loyalty towards halal cosmetics: An emerging market perspective. International Journal of Business and Emerging Markets, 11(3), 254–273. https://doi.org/10.1504/IJBEM.2019.102655
Suki, N. M., & Suki, N. M. (2018). Halal Cosmetic Products : Do Knowledge and Religiosity Affect Consumers ’ Attitude and Intention to Use ? International Journal of Engineering & Technology, 7, 764–767.
Suparno, C. (2020). Online purchase intention of halal cosmetics: S-O-R framework application. Journal of Islamic Marketing, 1759–0833. https://doi.org/10.1108/JIMA-09-2019-0192
Top Brand Award. (2021). Top Brand Index Fase 1 2021. Topbrand-Award.Com. https://www.topbrand-award.com/top-brand-index/?tbi_find=make over
Downloads
Published
How to Cite
Issue
Section
License
Penulis yang menerbitkan jurnal ini menyetujui persyaratan berikut:
Penulis memiliki hak cipta artikel dan menyerahkan kepada jurnal hak publikasi pertama dengan karya yang secara simultan dilisensikan di bawah di bawah persyaratan Atribusi-ShareAlike 4.0 Internasional (CC BY 4.0) yang memungkinkan orang lain untuk berbagi karya dengan pengakuan kepengarangan karya dan publikasi awal dalam jurnal ini.
Penulis dapat masuk ke dalam pengaturan kontrak tambahan yang terpisah untuk distribusi non-eksklusif versi jurnal yang diterbitkan dari karya tersebut (misalnya, mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan atas karya awalnya publikasi dalam jurnal ini.
Penulis diizinkan dan didorong untuk memposting pekerjaan mereka secara online (misalnya, dalam repositori institusional atau di situs web mereka) sebelum dan selama proses pengajuan, karena dapat menyebabkan pertukaran yang produktif, serta kutipan yang lebih awal dan lebih besar dari karya yang diterbitkan (Lihat The Effect of Open Access).
