Pengaruh Kualitas Layanan Terhadap Keputusan Siswa Memilih Yayasan Nurul Insan
DOI:
https://doi.org/10.32493/smk.v6i3.38352Keywords:
Kualitas Layanan, Keputusan Siswa, Yayasan Nurul InsanAbstract
This study aims to determine the effect of service quality and promotion on student decisions to
choose Nurul Insan . This research uses descriptive quantitative research methods and retrieves
data by distributing questionnaires to students of Nurul Insan. The sample used was two classes
of Vocational School students majoring in marketing, totaling 55 students. Data analysis was
performed using classical assumption tests and hypothesis testing using multiple linear regression
methods with SPSS tools.The results of hypothesis testing from this study are as follows: Service
quality has a positive effect on students' decisionsto choose Nurul Insan where the t value>t table
(2.404> 2.003) and sig <0.05 (0.008 <0.05) is obtained. Promotion has a positive effect on
students'decisions to choose Nurul Insan where the value of t count> t table (2.797> 2.003) and
Sig <0.05 (0.029 <0.05) is obtained. Service quality and promotion together (simultaneously)
significantlyinfluence the student's decision to choose Nurul Insan ", where the calculated F
value is 8,850 with a probability value (sig) = 0.003. The calculated F value of 8.850> F table of
3.16 and the significant value is smaller than the probability value of 0.05 or the value of 0.003
<0.05.
Keywords: Service Quality, Promotion and Consumer Decision
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