Jurnal Pemasaran Kompetitif

Jurnal Pemasaran Kompetitif is intended for research in management economics, especially marketing management with ISSN No. :

p-ISSN : 2598-0823  e-ISSN : 2598-0823

The focus and scope of the Jurnal Pemasaran Kompetitif are: Marketing, economic  and Marketing Management.

Issuance of print and online Jurnal Pemasaran Kompetitif in one volume we publish 3 (three), published four months,(October, February, June) in accordance with SK DDII LIPI http://u.lipi.go.id/1506562258  and http://u.lipi.go.id/1507604289

Jurnal Pemasaran Kompetitif is consistent with the SK DDII LIPI which is 3 issues with 10 articles published.

Jurnal Pemasaran Kompetitif began using the Online Journal System (OJS) in October 2017. Every author is required to submit articles to the Open Journal System (OJS) login at http://openjournal.unpam.ac.id/index.php/JPK/login

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Jurnal Pemasaran Kompetitif was first published in 2017 with SK Print No. SK no. 0005.25980823/JI.3.1/SK.ISSN/2017.10 - 9 October 2017 (starting edition Vol.1, No.1, October 2017) on and SK Online No. 0005.25982893/JI.3.1/SK.ISSN/2017.10 - 18 October 2017 (starting edition Vol.1, No.1, October 2017).

Guidelines :

Tools :

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Jurnal Pemasaran Kompetitif publish articles selected under the License Creative Commons Attribution 4.0 International License , We invite articles in the focus and scope  above. Contact us at email;  jurnarmarketing.unpam@gmail.com


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Vol 5, No 1 (2021): Jurnal Pemasaran Kompetitif

Table of Contents


Dame Afrina Sihombing, Jola Fitria Ningsih
1 – 12
Agus Dwi Cahya, Annisa Widilia Rahmawati, Arista Fajar Ningsih
13 – 26
Desi Natalia Gultom, Arry Widodo
27 – 37
Mutiara Nur, Dadan Ahmad Fadili
38 – 50
Fitri Laili Hilmiyati, Sylvie Nurfebiaraning
51 – 62
Dita Amanah, Dedy Ansari Harahap, Muji Gunarto, Purwanto Purwanto
63 – 79
Ratih Andalusi
80 - 93
Jumardi Budiman, Steven Steven
94 - 102
Ulta Rastryana
103 – 112
Sulistiyani Sulistiyani, Aditya Pratama
113 – 123