Jurnal Pemasaran Kompetitif

Jurnal Pemasaran Kompetitif is intended for research in management economics, especially marketing management with ISSN No. :

p-ISSN : 2598-0823  e-ISSN : 2598-2893  

The focus and scope of the Jurnal Pemasaran Kompetitif are: Marketing, economic  and Marketing Management.

Issuance of print and online Jurnal Pemasaran Kompetitif in one volume we publish 3 (three), published four months,(October, February, June) in accordance with SK DDII LIPI http://u.lipi.go.id/1506562258  and http://u.lipi.go.id/1507604289, 

Jurnal Pemasaran Kompetitif is consistent with the SK DDII LIPI which is 3 issues with 10 articles published.

Jurnal Pemasaran Kompetitif began using the Online Journal System (OJS) in October 2017. Every author is required to submit articles to the Open Journal System (OJS) login at http://openjournal.unpam.ac.id/index.php/JPK/login

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Jurnal Pemasaran Kompetitif was first published in 2017 with SK Print No. SK no. 0005.25980823/JI.3.1/SK.ISSN/2017.10 - 9 October 2017 (starting edition Vol.1, No.1, October 2017) on and SK Online No. 0005.25982893/JI.3.1/SK.ISSN/2017.10 - 18 October 2017 (starting edition Vol.1, No.1, October 2017).

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Jurnal Pemasaran Kompetitif publish articles selected under the License Creative Commons Attribution 4.0 International License , We invite articles in the focus and scope  above. Contact us at email;  jurnarmarketing.unpam@gmail.com
 
 

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Vol 6, No 2 (2022): Jurnal Pemasaran Kompetitif

Table of Contents

Articles

Dedi Iskamto, Hendrayani Hendrayani, Cornelis Dehotman, Wirdayani Wahab, Jeli Nata Liyas, Siti Syahsudarmi, Asnahwati Asnahwati
Does store atmosphere support consumers' desire to shopping?
DOI: 10.32493/jpkpk.v6i2.27344
PDF
118 – 128
Shaffa Arindra Tuffahati, Isna Nugraha
Implementasi Digital Marketing Melalui Social Media Campaign Strategy (Studi Kasus: Tokopedia)
DOI: 10.32493/jpkpk.v6i2.26406
PDF
129 – 144
Nyoman Sri Subawa, Putu Shinta Sri Sindari
Pengaruh Omnichannel Marketing, Product Assortment dan Online Customer Review Terhadap Minat Beli Konsumen Sociolla
DOI: 10.32493/jpkpk.v6i2.25338
PDF
145 – 158
Nuzul Inas Nabila, Aida Sari, Sri Suningsih, Rinaldi Bursan
Persepsi Konsumen Terhadap Aktivitas Social Media Marketing Di E-Commerce Industry
DOI: 10.32493/jpkpk.v6i2.24772
PDF
159 – 170
Suhairi Suhairi, Syahfitri Syahfitri, Irma Septria Mawarni, Fadly Abdillah Nafis
Faktor-Faktor Budaya Internasional dalam Pemasaran Global
DOI: 10.32493/jpkpk.v6i2.27532
PDF
171 – 179
Malkan Yahya Abdillah, Suhairi Suhairi, Imamsyah Imamsyah, Yudi Bimantaka
Analisis Strategi Segmenting, Targeting, dan Positioning pada Restoran Mie Aceh Agam Jaya
DOI: 10.32493/jpkpk.v6i2.27949
PDF
180 – 186
Mahbubah Srimulatsih
Pengaruh Harga dan Promosi Terhadap Keputusan Pembelian Produk Pada Toko Parfum Cendana di Pekanbaru
DOI: 10.32493/jpkpk.v6i2.28779
PDF
187 – 194
Hendra Febrian, Arnolt Kristian Pakpahan
Efek Mediasi E-WOM Dalam Hubungan Variabel Antara Aktivitas Content Marketing, Electronic Promotion, dan Customer Intention To Buy
DOI: 10.32493/jpkpk.v6i2.28461
PDF
195 – 208
Siti Syahsudarmi
Pengaruh Brand ammbasador Dan Brand image Terhadap Keputusan Pembelian Polis Asuransi Allianz Cabang Pekanbaru
DOI: 10.32493/jpkpk.v6i2.28316
PDF
209 – 217
Eneng Wiliana, Nining Purwaningsih
Building Satisfaction and Loyalty of Go-Jek User Communities in Cibodas District, Tangerang City
DOI: 10.32493/jpkpk.v6i2.28155
PDF
218 – 228