About the Journal

Focus and Scope

The focus and scope of the Jurnal Pemasaran Kompetitif are: Marketing (Telemarketing, International Marketing, Internet Marketing, Turbo Marketing, Word of Mouth (WOM) Marketing, New Wave Marketing,  Viral Marketing,  Mass Marketing, Niche Marketing, Business to Business Marketing, Business to Consumer Marketing,   Goverment Marketing, Ambush Marketing, Community Marketing, Multilevel Marketing,  Cloud Marketing Digital Marketing, Proximity Marketing,  Cross Media Marketing,  Guerrilla Marketing,  Affiliate Marketing Direct Mail Marketing, Tradeshow Marketing, Vertical Marketing,  Database Marketing, Mobile Marketing,  CRM (Caused Related Marketing), Community Based Marketing,  Loyalty Marketing, Geo Marketing, Search engine marketing (SEM), PPC atau pay per click marketing, Video marketing, Social media marketing, Traditional Marketing, Transactional Marketing,  Relationship Marketing, Comodity Marketing,  Experiental Marketing,  Social Marketing, Mega Marketing,  Stealth Marketing,  Sponsorship/Event Marketing, Marketing Mix: Economic (makro and micro economic) and Marketing Management.

Peer Review Process

Articles submitted to Jurnal Pemasaran Kompetitif  (p-ISSN : 2598-0823  e-ISSN : 2598-0823)  there are at least two reviewers for each manuscript for the related topic. Judgement from the first reviewer will be the main priority on which the editor will make their decision, if there are only two reviewers. Three weeks will be needed for reviewer to complete one round of the reviewing process.

In the first stage, JPK editorial team evaluates the conformity of the article with the focus and scope of the journal as well as the journal style and specific JPK author guidelines. All out-scope article will be declined. JPK uses Google Scholar and Turnitin software for p Plagiarism and similarity checking of the submitted article. Duration of evaluation between 1-3 weeks.

Substantial single-blind reviews are performed by at least two reviewers — duration of evaluation between 3-10 weeks. If desired, the reviewer may request a re-review after the author revises his/her article.

The Editor in Chief authorizes the decision of whether the article can be published by considering recommendations from reviewers. JPK publishes In-Press issue containing accepted articles for faster indexing. JPK also publishes the camera-ready articles in the In-Progress issue prior to regular issue publication.

If you would like to become a reviewer for JPK, please complete the online Application Form. You should provide some descriptive words of your reviewing interests. We will register you as a Reviewer and an Author into Jurnal Pemasaran Kompetitif within three working days. Your account information, ie username and password, will be delivered to your email.

Generally, the candidate of the reviewers will be chosen based on their reputation in the international publication number and the study quality. For the next step, the editor sends an invitation letter to each candidate of the reviewer. After the candidate of the reviewer has been informed of their availability for the reviewing process, the editor can create an account for each reviewer and then send manuscript by OJS.

 All of the reviewing process is done by way of a blind review and is managed by the editor in OJS.

Publication Frequency

Jurnal Pemasaran Kompetitif in one volume we publish 3 (three), published four months,(Oktober, February, June in accordance with SK DDII LIPI http://u.lipi.go.id/1506562258  dan http://u.lipi.go.id/1507604289,

Open Access Policy

This journal provides immediate open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge.

Publication Ethics

Jurnal Pemasaran Kompetitif (p-ISSN : 2598-0823  e-ISSN : 2598-0823)  is a peer-reviewed electronic journal. This statement clarifies the ethical behavior of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Pamulang).

Ethical Guideline for Journal Publication

The publication of an article in a peer-reviewed Jurnal Pemasaran Kompetitif (p-ISSN : 2598-0823  e-ISSN : 2598-0823)  is an essential building block in the development of a coherent and respected network of knowledge. It is a direct reflection of the quality of the work of the authors and the institutions that support them. Peer-reviewed articles support and embody the scientific method. It is therefore important to agree upon standards of expected ethical behavior for all parties involved in the act of publishing: the author, the journal editor, the peer reviewer, the publisher, and the society.  

Universitas Pamulang as the publisher of Jurnal Pemasaran Kompetitif takes its duties of guardianship over all stages of publishing extremely seriously and we recognize our ethical and other responsibilities. We are committed to ensuring that advertising, reprint or other commercial revenue has no impact or influence on editorial decisions. In addition, the LPPM Universitas Pamulang  and Editorial Board will assist in communications with other journals and/or publishers where this is useful and necessary.

Publication decisions

The editor of the Jurnal Pemasaran Kompetitif (p-ISSN : 2598-0823  e-ISSN : 2598-0823)  is responsible for deciding which of the articles submitted to the journal should be published. The validation of the work in question and its importance to researchers and readers must always drive such decisions. The editors may be guided by the policies of the journal's editorial board and constrained by such legal requirements as shall then be in force regarding libel, copyright infringement and plagiarism. The editors may confer with other editors or reviewers in making this decision.

Fair play

An editor at any time evaluates manuscripts for their intellectual content without regard to race, gender, sexual orientation, religious belief, ethnic origin, citizenship, or political philosophy of the authors.


The editor and any editorial staff must not disclose any information about a submitted manuscript to anyone other than the corresponding author, reviewers, potential reviewers, other editorial advisers, and the publisher, as appropriate.

Disclosure and conflicts of interest

Unpublished materials disclosed in a submitted manuscript must not be used in an editor's own research without the express written consent of the author.

Plagiarism Check

Jurnal Pemasaran Kompetitif (p-ISSN : 2598-0823  e-ISSN : 2598-0823)  in every article send free plagiarism detector / check Journal check with Turnitin and already use auto reference (e-reference manager) with "APA Style" with journal code following JEL codehttp://www.aeaweb.org/econit/jelCodes.php?view=jel which is included in the article sent.



Article Processing Charge

Jurnal Pemasaran Kompetitif (p-ISSN : 2598-0823  e-ISSN : 2598-0823)  is a charge and open access journal. Author submission, as well as article processing and publishing, is IDR 200.000. Readers can read and download any full-text articles for free of charge.

Publication Frequency

Jurnal Pemasaran Kompetitif (p-ISSN : 2598-0823  e-ISSN : 2598-0823)  is scheduled for publication in October, February, June  in accordance with the SK DDII LIPI LIPI http://u.lipi.go.id/1506562258  and http://u.lipi.go.id/1507604289 (3 issue a year).  It is electronically published via journal website (http://openjournal.unpam.ac.id/index.php/JPK). Each published articles will be assigned with a DOI (digital object identifier).

Commencement of publication: October 2017


  • Universitas Pamulang

Journal History

Jurnal Pemasaran Kompetitif was first published in 2017 with SK Print No. SK no. 0005.25980823/JI.3.1/SK.ISSN/2017.10 - 9 October 2017 (starting edition Vol.1, No.1, October 2017) on and SK Online No. 0005.25982893/JI.3.1/SK.ISSN/2017.10 - 18 October 2017 (starting edition Vol.1, No.1, October 2017),

Issuance of print and online Jurnal Pemasaran Kompetitif in one volume we publish 3 (three), published four months,(Oktober, February, June in accordance with SK DDII LIPI http://u.lipi.go.id/1506562258  dan http://u.lipi.go.id/1507604289