STRATEGI BERSAING DALAM RANGKA MENGHADAPI MEA (Studi Kasus Rs. Bhakti Asih Karang Tengah -Tangerang)

Authors

  • Wiyanto Wiyanto universitas Pamulang
  • Edi Soekarjono Universitas Pamulang
  • Boedi Hasmanto Universitas Pamulang

DOI:

https://doi.org/10.32493/jpkpk.v1i3.1146

Abstract

ABSTRAK

Tujuan penelitian ini adalah untuk mengetahui strategi bersaing dan daya saing Rumah Sakit Bhakti Asih untuk memenangkan persaingan saat ini dan mendatang. Penelitian studi kasus dengan metode kualitatif. Data dikumpulkan melalui observasi, dokumentasi dan wawancara kepada pihak Rumah Sakit maupun kepada pasien yang membayar tunai maupun menggunakan fasilitas BPJS. SWOT digunakan dalam analisis penelitian ini. Hasil penelitian menunjukkan  bahwa pentingnya peningkatan skill, smart SDM seluruh jajaran Rumah Sakit, pemberian kompensasi, sarana dan prasarana yang layak mengakibatkan meningkatnya loyalitas karyawandan loyalitas pengguna layanan (pasien) untuk berobat di rumah sakit Bhakti Asih. Berdasarkan matrik Space, Rumah Sakit Bhakti Asih ada pada posisi kuadran I dengan kriteria agresif dan strategi yang dijalankan ditekankan pada penggunaan strategi kekuatan-peluang (strength-opportunities). Penggunaan strategi Strenght –opportunites secara bersamaan akan meminimalisir kelemahan dan ancaman yang dihadapi RS. Bhakti Asih. Sehingga RS. Bhakti asih tetap akan menunjukkan keunggulan kompetitifnya.

 

Kata Kunci : Analisis SWOT,  Harga, Pelayanan, Prasarana, Strategi Bersaing

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Published

2018-03-19

Issue

Vol. 1 No. 3 (2018): Jurnal Pemasaran Kompetitif

Section

Articles

License

Open Access

Jurnal Pemasaran Kompetitif  is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.

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