Inovasi Produk UMKM ‘CEMARA’ melalui FGD untuk Penguatan Desa Wisata Winduraja
DOI:
https://doi.org/10.32493/acb.v5i2.52058Abstract
The snack-based MSMEs in Winduraja Village possess significant economic and tourism potential but face challenges in product innovation and packaging. This community service activity aims to develop innovative products based on MSMEs as a local culinary identity and as part of a strategy to strengthen the village tourism sector. A participatory-collaborative approach was employed, involving MSME actors and village institutions through stages of observation, needs analysis, product design, and a Focus Group Discussion (FGD). Local products such as comring, glass chips, and tempeh chips were developed with new flavor variants, attractive packaging, and names reflecting Sundanese cultural identity. The results include the creation of a distinctive village culinary brand and enhanced synergy among stakeholders. Participatory evaluation indicated increased MSME involvement, a sense of ownership, and encouragement of sustainable production initiatives. This program demonstrates that product innovation, combined with the FGD approach, can strengthen MSME competitiveness and build the village’s image as a community-empowered tourism destination.
References
Anjarsari, N., Silalahi, V. A. J. M., Siahaan, R. S., Simanjutak, A. S., Simanjuntak, M. W., Situmorang, K. J., Sondakh, E. B. C., & Tangkudung, A. G. D. (2024). Strategi pemberdayaan UMKM melalui inovasi kemasan produk. EKOMA: Jurnal Ekonomi, Manajemen, Akuntansi, 1324–1330.
Chambers, R. (1997). Whose reality counts? Putting the first last. Intermediate Technology Publications.
Damanik, D., & Damanik, P. (2024). Sosialisasi pemberdayaan UMKM sektor pariwisata di Kabupaten Simalungun. Transformasi Masyarakat: Jurnal Inovasi Sosial dan Pengabdian, 8–16.
Ife, J. (2016). Community development in an uncertain world: Vision, analysis and practice (2nd ed.). Cambridge University Press.
Jabbar, U. A., Intiar, S., & Mansur, A. (2025). Inovasi packaging produk sebagai upaya peningkatan daya jual UMKM aneka. Jurnal Pengabdian Masyarakat Indonesia, 1–7.
Limanseto. (2025, Januari 15). Pemerintah dorong UMKM naik kelas untuk tingkatkan kontribusi terhadap ekspor Indonesia. Kementerian Koordinator Bidang Perekonomian Republik Indonesia. https://www.ekon.go.id/publikasi/detail/6152/pemerintah-dorong-umkm-naik-kelas-tingkatkan-kontribusi-terhadap-ekspor-indonesia
Maria, V., Situmeang, T., & Ardana, R. F. (2024). Strategi pengembangan usaha mikro kecil menengah (UMKM) berbasis ekonomi kreatif di Kecamatan Serang Kabupaten Serang. SAMMAJIVA: Jurnal Penelitian Bisnis dan Manajemen, 12–36.
Rosmadi, N., & L. M. (2021). Inovasi dan kreativitas pelaku usaha UMKM di era Covid-19. IKRAITH-EKONOMIKA, 87–94.
Purnomo, A. (2024). Pengembangan inovasi kemasan untuk meningkatkan merek dan keunggulan kompetitif bagi UMKM Klanting Sumber Rezeki Teluk Pandan Kabupaten Pesawaran. Jurnal Pengabdian UMKM, 72–76.
Rahmawati, A., & Izzalqurny, T. R. (2024). Inovasi pangan desa Kebobang: Kreasi olahan ubi Gunung Kawi menuju ekonomi desa berdaya. Global Abdimams: Jurnal Pengabdian Masyarakat, 35–43.
Ramadhan, M. T., Pelu, M. F. A., Utami, A. T., Akwila, F., & Al-Fathan, D. Z. (2025). Meningkatkan pertumbuhan ekonomi syariah melalui daya tarik wisata halal internasional yang kreatif. Media Riset Bisnis Ekonomi Sains dan Terapan, 19–32.
Sirait, E., Sugiharto, B. H., Abidin, J., Padang, N. S., & Putra, J. E. (2024). Peran UMKM dalam meningkatkan kesejahteraan perekonomian di Indonesia. Jurnal Kajian Ekonomi dan Bisnis Islam, 3816–3829.
Titisari, K. H., Hussein, A. S., Hadi, P., Hapsari, R., Astungkara, A., & Wijayanti, A. (2023). Pelatihan dan pendampingan UMKM menuju kawasan wisata Kampung Batik Laweyan. Journal of Human and Education, 592–599.
Widodo, R. D., & Santoso, D. B. R. R. (2023). Peningkatan produktivitas, kualitas, dan pemasaran olahan gula aren berbasis penerapan IPTEKS di Kecamatan Limbangan, Kabupaten Kendal. Jurnal Pengabdian Masyarakat Berkemajuan, 3660–3665.
Widyanti, T., Tetep, T., Supriatna, A., & Nurgania, S. (2022, July 12). Development of a local wisdom-based creative economy. In Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021) (pp. 38–41). Atlantis Press. https://doi.org/10.2991/aebmr.k.220701.009
Zulfan, M., Ngatemin, & Sitepu, M. R. (2023). Sinergi potensi kuliner lokal dalam pengembangan desa wisata Pematang Johar, Sumatera Utara. Jurnal Gastronomi Indonesia, 23–32.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Rizqi Syaroh Amaliyah, Bambang Setiawan; Noviani; Erna Sulistiani, Nazwa Prillia Marshanda, Berliani Jannati Firadusi, Tsaniyah Fatimatuzzahro, Raden Noviyanti, Afiyah Armina Ramadhan, Annisa Rahmani Dewi, Ateh Zakiah Sopiah, Ilvi Nur Aulia Heryadi, Irma Fitriyani, Rosa Maelani, Septi Laila Nurpadilah, Tiara Kirani Rahayu
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
