Apakah Money Attitude Membentuk Perilaku Keuangan? Peran Moderasi Celebrity Trustworthiness dalam Pengaruh Edukator Finansial
indonesia
Abstract
Abstract. This study examines whether Money Attitude shapes financial behavior and investigates the moderating role of Celebrity Trustworthiness in the influence of financial educators, focusing on Felicia Putri Tjiasaka. A quantitative approach was employed, collecting survey data from selected respondents. Statistical tests were used to determine the significance of relationships between variables. The findings indicate that Money Attitude significantly influences financial behavior, where a more positive attitude toward money enhances financial decision-making. Furthermore, Celebrity Trustworthiness strengthens this relationship, implying that trust in financial educators like Felicia Putri Tjiasaka reinforces the impact of Money Attitude on financial behavior. These results highlight the importance of financial literacy and the role of credible financial educators in shaping responsible financial decision-making. Future research is encouraged to explore other moderating factors, such as financial literacy and social influences.
Abstrak. Penelitian ini mengkaji apakah Money Attitude membentuk perilaku keuangan serta meneliti peran moderasi Celebrity Trustworthiness dalam pengaruh edukator finansial, dengan fokus pada Felicia Putri Tjiasaka. Pendekatan kuantitatif digunakan dengan mengumpulkan data survei dari responden yang dipilih. Analisis data dilakukan menggunakan uji statistik untuk mengukur signifikansi hubungan antar variabel. Hasil penelitian menunjukkan bahwa Money Attitude berpengaruh signifikan terhadap perilaku keuangan, di mana sikap yang lebih positif terhadap uang meningkatkan pengambilan keputusan finansial. Selain itu, Celebrity Trustworthiness memperkuat hubungan ini, menunjukkan bahwa kepercayaan terhadap edukator finansial seperti Felicia Putri Tjiasaka semakin memperkuat dampak Money Attitude terhadap perilaku keuangan. Temuan ini menegaskan pentingnya literasi keuangan dan peran edukator finansial yang kredibel dalam membentuk pengelolaan keuangan yang lebih bertanggung jawab. Penelitian selanjutnya disarankan untuk mengeksplorasi faktor moderasi lain, seperti literasi keuangan dan pengaruh sosial.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Jurnal Ilmiah Manajemen Forkamma
This work is licensed under a Creative Commons Attribution 4.0 International License.
Open Access
JIMF (Jurnal Ilmiah Manajemen Forkamma) is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.
This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.
Copyright
Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.
Disclaimer
No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.
