PENGARUH PERSEPSI HARGA, KUALITAS LAYANAN DAN BRAND IMAGE TERHADAP TINGKAT KEPUASAN KONSUMEN DI PT. YERRY PRIMATAMA HOSINDO

Authors

  • Arief Budiyanto Universitas Pamulang

DOI:

https://doi.org/10.32493/jpkpk.v1i3.1144

Abstract

ABSTRAK

Penelitian ini bertujuan untuk mengetahui pengaruh persepsi harga, kualitas pelayanan dan brand image terhadap kepuasan konsumen  PT. Yerry Primatama Hosindo. Penelitian ini dilakukan di PT. Yerry Primatama Hosindo menggunakan metode survey kepada konsumen yang telah menggunakan layanan PT. Yerry Primatama Hosindo lebih dari dua kali. Survey dilakukan terhadap 65 responden melalui kuisioner, yang terdiri dari 20 pertanyaan. Data dikumpulkan dan di proses menggunakan SPSS versi 19.0 untuk melihat pengaruh dari setiap variabel. Hasil dari penelitian ini menunjukan bahwa  variabel persepsi harga, kualitas layanan dan brand image berpengaruh positif terhadap tingkat kepuasan konsumen.

 

Kata kunci: Persepsi Harga, Kualitas Layanan, Brand Image dan Kepuasan Konsumen.

Downloads

Published

2018-03-19

Issue

Vol. 1 No. 3 (2018): Jurnal Pemasaran Kompetitif

Section

Articles

License

Open Access

Jurnal Pemasaran Kompetitif  is a national peer reviewed and open access journal that publishes significant and important research from all area of agroindustry.

This journal provides immediate open access to its content that making research publish in this journal freely available to the public that supports a greater exchange of knowledge.

Copyright

Submission of a manuscript implies that the submitted work has not been published before (except as part of a thesis or report, or abstract); that it is not under consideration for publication elsewhere; that its publication has been approved by all co-authors. If and when the manuscript is accepted for publication, the author(s) still hold the copyright and retain publishing rights without restrictions. Authors or others are allowed to multiply article as long as not for commercial purposes. For the new invention, authors are suggested to manage its patent before published. The license type is CC-BY-SA 4.0.

Disclaimer

No responsibility is assumed by publisher and co-publishers, nor by the editors for any injury and/or damage to persons or property as a result of any actual or alleged libelous statements, infringement of intellectual property or privacy rights, or products liability, whether resulting from negligence or otherwise, or from any use or operation of any ideas, instructions, procedures, products or methods contained in the material therein.